“Consider the case of Dr. Albert Yu-Min Lin, Research Scientist at University of California San Diego and a National Geographic Society Emerging Explorer. He turned the field of archaeology on its head by engaging more than 28,000 individuals around the world to help him solve one of the most enigmatic problems in history — locating the tomb of Genghis Khan.”

via How the Crowd Is Solving an 800-Year-Old Mystery – Karim R. Lakhani and Kevin J. Boudreau – Harvard Business Review