STEVEN Soderbergh’s latest project—an interactive smartphone app called Mosaic…contains a 7-plus-hour miniseries about a mysterious death, but…viewers have some agency over what order they watch it in and which characters’ stories they follow. READ MORE: Steven Soderbergh’s New App Will Change How You Watch TV | WIRED
OK, it’s not exactly Dickens. But how about a great story delivered to you by text message? That’s the idea hatched by Prerna Gupta and Parag Chordia. The two entrepreneurs launched their company, Telepathic, a year ago with an application called Hooked after raising $1.9 million from investors that included numerous venture capital firms and Lean Startup author Eric Rie… And the kids, they do love it. READ MORE: More than 1.8 million teens are reading books by text messages thanks to this start-up | The Washington Post
It was an idea brewing in the mind of CJSW station manager Myke Atkinson for a long time: a library to explore the varied Calgary music scene.
So the station approached the Calgary Public Library and, with the help of a $30,000 grant from the Calgary Foundation, built the Calgary Local Music Library. The mobile unit will travel to eight libraries over eight months and will house 200 CDs of notable local music, digital picture frames displaying historical Calgary music photos and posters, and a listening station, so people can sample before they borrow. READ MORE: Calgary Public Library and Local Radio Station Work Together to Launch Local Music Collection | LJ INFOdocket
With its Color Alive line, Crayola was the first company to merge coloring books and apps so kids could bring their on-page creations to life. But Disney Research is taking that idea one step further by letting kids see a coloring book character move in 3D while they’re still coloring it. It’s all made possible by a new augmented reality app that Disney Research has developed that’s able to track and capture real-time images from a mobile device’s camera, and then map them onto any 3D deformable surface. READ MORE: Disney Has Invented 3D Coloring Books | Gizmodo
The code:mobile is Ladies Learning Code’s newest and biggest initiative to inspire and educate Canadian girls and boys to become passionate builders — not just consumers of technology. Think: a travelling computer lab on wheels that will make a cross-Canada journey in 2016 teaching 10,000+ kids to code along the way.
But, it’s more than just a truck or a computer lab. It’s a cross-Canada journey that will bring hands-on, interactive technology education to Canadian youth. We believe that computer programming and other technical skills are a tool of empowerment, and it is our mission at Ladies Learning Code to ensure that all Canadians — particularly women and youth — have access to these learning opportunities.
SUPPORT THE INITIATIVE: The code:mobile – Canada’s First Coding Truck | Ladies Learning Code
“Food deserts” refer to low-income areas where convenience stores are often the only viable food source and fresh produce is a rarity. But nutritious foods aren’t the only thing kids need to thrive and grow. Many of these undernourished kids also live in so-called “book deserts”—areas without easy access to libraries and reading material to nurture their imaginations and development (just think of the 12-year-old boy in Utah who asked his mailman for junk mail to read because he couldn’t get to a library). To combat these problems, creative-thinking librarians and literacy supporters are using inventive solutions to expand access to books and promote a love of reading. READ MORE: Librarians on Bikes Are Delivering Books and WiFi to Kids in “Book Deserts” | GOOD
As a baby boomer, I’ve seen media trends come and go, and the millennial generation has presented entirely new challenges to the field of marketing. But, I’ve spent much of my career figuring out how to sell products to different types of people, and with age comes the knowledge and attitude not to be put off by something new.
There is no question that marketing is changing — newspaper advertisements, television commercials and direct mail don’t have the influence they once had. Millennials have changed all that, collectively drawing marketers’ focus toward online and mobile marketing.
Paradoxically known for both brand loyalty and short attention spans, millennials are truly unique. Here are five ways marketers can reach them and be heard. READ MORE: 5 effective ways to market to millennials | Mashable
Library Content Platform Hoopla Digital Adds DC Comics | Digital Book World
hoopla digital, the digital library content distributor, expands its offering of digital comics in a deal with DC Entertainment.
The platform has made a range of multimedia content available to library patrons since it was launched by Midwest Tape in 2013, including video, music, audiobooks and digital comics, all of which can be access by iOS and Android mobile apps. Ebooks, however, were a late addition, arriving in hoopla digital’s catalog only last month.
There’s no word on how many titles DC is contributing, but hoopla digital says its full content catalog now stands at 325,000 titles, and its user base has grown by more than 200% in the past year.
hoopla digital Introduces Dynamic eBooks and Comics Experience; Offers All-in-One App for… — HOLLAND, Ohio, May 19, 2015 | PRNewswire
HOLLAND, Ohio, May 19, 2015 /PRNewswire/ — hoopla digital (hoopladigital.com), the category-creating mobile and online service for public libraries, today announced the rollout of its new eBooks and Comics offering to its library customers and their patrons in the U.S. and Canada. With thousands of titles at launch, hoopla’s eBooks and Comics selection features works across genres – from children’s books and comics to biographies and self-help – from publishers such as RosettaBooks, Chicago Review Press, Dundurn Press and Tyndale House Publishers. The eBooks and Comics content joins hoopla digital’s catalog of more than 300,000 movies, TV shows, music albums and audiobooks.
Deep linking has become one of the hottest topics in mobile over the past year as dozens of startups have launched around using, improving and discovering deep links. All of the big platform companies also have projects to own “the deep linking standard” or the search index for mobile. So, what are deep links and where did they come from?
READ MORE: A Brief History Of Deep Linking | TechCrunch.
In Indonesia, one man and his horse have created a walking, braying mobile library to bring books to the remote villages on Java island.
Ridwan Sururi, 42, travels between schools and villages with a tamed wild-horse called Luna who is loaded with boxes of donated books. Sururi named his project Kudapustaka, meaning ‘horse library’ in Indonesian, according to the BBC.
Illiteracy remains high in the rural heartlands of Central Java, despite huge strides to improve literacy rates across the country. “I love horses, and I want this hobby to bring benefit to people,” Sururi told the BBC. READ MORE: How One Man And His Horse Created A Mobile Library In Indonesia | Huffington Post