5 Effective Ways to Market to #Millennials | Mashable #marketing #branding


As a baby boomer, I’ve seen media trends come and go, and the millennial generation has presented entirely new challenges to the field of marketing. But, I’ve spent much of my career figuring out how to sell products to different types of people, and with age comes the knowledge and attitude not to be put off by something new.

There is no question that marketing is changing — newspaper advertisements, television commercials and direct mail don’t have the influence they once had. Millennials have changed all that, collectively drawing marketers’ focus toward online and mobile marketing.

Paradoxically known for both brand loyalty and short attention spans, millennials are truly unique. Here are five ways marketers can reach them and be heard. READ MORE: 5 effective ways to market to millennials | Mashable

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IBM Software Learns Your Personality, Could Tailor Ads Accordingly | MIT Technology Review


Trying to derive a person’s wants and needs—conscious or otherwise—from online browsing and buying habits has become crucial to companies of all kinds.

Now IBM is taking the idea a step further. It is testing technology that guesses at people’s core psychological traits by analyzing what they post on Twitter, with the goal of offering personalized customer service or better-targeted promotional messages.

Read more: IBM Software Learns Your Personality, Could Tailor Ads Accordingly | MIT Technology Review.

IBM Personality Analysis

 

“The Book Thief” Wants You To Imagine A World Without Words, Starting With The New York Times | Co.Create


As visuals go, it’s not the most mind-blowing advertisement you’ve ever seen–but the image of two consecutive blank pages of the New York Times, purchased to promote Fox’s upcoming film The Book Thief, is striking nonetheless.

Read:  “The Book Thief” Wants You To Imagine A World Without Words, Starting With The New York Times | Co.Create | creativity + culture + commerce.

Video game studio uses copyright claims to censor bad reviews | The Daily Dot


A video game studio censored negative YouTube reviews of its latest title, using spurious copyright-infringement claims to get its way. And now the gaming world is hoisting its controllers in revolt.

via Video game studio uses copyright claims to censor bad reviews | The Daily Dot

You may also like: Want to Sell Your Game? Don’t Tick Off YouTubers | WIRED

11 Weird Internet Sites, Encyclopedic Site for Game Consoles, 17 Design Inspiration Sites, Newbie YouTube Guide, Pinterest Ads


Gizmodo spotlights 11 of the Weirdest Sites on the Internet, submitted by followers.

This Encyclopedic Site Contains 41 Years of Video Game Console Design | Kotaku. The Wikipedia contributor behind the site, Evan Amos, wants to establish a free, online museum based on his collection.

Developers suggest 17 Sites for Web Design Inspiration | Mashable.

New to YouTube? Take a look at The Beginner’s Guide to YouTube | Mashable.

Here’s What a Pinterest Ad Looks Like | AllThingsD

Google Launches Web Designer, A Visual Tool For Building Interactive HTML5 Sites And Ads | TechCrunch


Google today announced the launch of Web Designer, a new tool for building interactive HTML5 sites and ads. The company first hinted at this launch in June, but had been quiet about it ever since. Web Designer, which Google calls a “professional-quality design tool,” is now officially in public beta and available for download for Mac and Windows.

Read: Google Launches Web Designer, A Visual Tool For Building Interactive HTML5 Sites And Ads | TechCrunch.

Forward Spam Text Messages to 7726 to Report Them | LifeHacker


Ever get a text message that appears to be spam, but you don’t really know what to do with it? It turns out, most carriers will let you report it by forwarding it to 7726 (SPAM).

The full story: Forward Spam Text Messages to 7726 to Report Them | LifeHacker.

The article reviews the carriers in the U.S. I researched carriers in Canada and some of them have the same 7726 spam reporting service.

Rogers discontinued 7726 spam management service September 1, 2015. Rogers Spam Controls information page. (Link no longer valid as of June 1, 2016: Received Text Messages – Protection for Text Messaging SPAM | Rogers Wireless)

What to do if I get mobile spam? | Bell  + Plan Add-ons | Bell

Report spam text messages sent to your smartphone | February 2, 2016 | Telus +  TELUS guarantees spam free text messaging service – no questions asked | Telus

Pew: 86% Of U.S. Adults Make Efforts To Hide Their “Digital Footprints” Online; Fear Of Creeping Ads And Malicious Hackers Outweighs State Spy Worries | TechCrunch


As surveyed by the Pew Research Center, the average U.S. citizen appears to be more concerned about the data collecting abilities of advertising networks like those of Google and Facebook, faceless malicious hackers, and even friends and family, than they are the government.

See the full discussion of the research findings: Pew: 86% Of U.S. Adults Make Efforts To Hide Their “Digital Footprints” Online; Fear Of Creeping Ads And Malicious Hackers Outweighs State Spy Worries | TechCrunch.