It seems that every time the denizens of the Internet have started to get accustomed to the vast sea of options for streaming online video, another huge wave of movies floods the pool of content. Paramount [has] made dozens of titles in their library available to stream in full on the studio’s YouTube channel Paramount Vault.
Admittedly, the entries contained within the vault aren’t the studio’s most high-profile earners; in fact, most of the films that aren’t forgotten gems from decades gone by were released quietly in a small number of theaters or direct to home video. And yet, the cleverness of the Paramount Vault move lies in just how little the studio has to lose. The properties that have been transferred to the YouTube channel were sitting, collecting dust in the studio’s portfolio of acquisitions. This way, the people receive a slew of new movies at no cost whatsoever, and the studio wrings a little advertising revenue out of properties that were once thought dead and done with. READ MORE: 10 Must-Watch Movies From Paramount’s Free Internet Vault | Forbes
To make poorly labeled videos easier to discover, Manhattan-based video analysis startup Dextro is launching a platform that analyzes and tags the contents of publicly available videos, using algorithms to identify common scenes, objects, and speech. Mic, a news site aimed at millennials, has partnered with Dextro and will use the platform, called Sight, Sound & Motion (SSM), to discover newsworthy videos that may otherwise be difficult to find. READ MORE: This New Platform Makes The Contents Of Videos As Searchable As Text | Fast Company | Business + Innovation
[T]he authors conducted a research project in order to identify the competencies required for professionals to perform innovative services in library or museum Learning Labs and Makerspaces. READ ARTICLE: Research Summary: Competencies for Professionals in Learning Labs and Makerspaces | Kyungwon Koh | Academia.edu.
This sounds extreme, but first let me ask: how many parents do you think actually keep track of their kids’ screen time? If the TV is on but one of the children wanders out of the room, does that count? What if they’re following along to a yoga video? What if the kid borrows Mom’s phone at dinner to ask Google what snails eat?
Guidelines abound that encourage limiting “screen time.” The American Academy of Pediatrics, for example, recommends two hours or less per day, and says screens “should be avoided” for kids under 2. While I hate to see kids vegging out in front of the TV, I think these limits are based more on knee-jerk reactions (kids these days and their screens!) than on anything that’s actually meaningful to kids’ development. READ MORE: The Case for Unlimited Tablet Time for Toddlers | Public Health.
You May Also Like: Concerns About Children, Social Media and Technology Use | July 16, 2015 | Pew Research Center Snip: “In this survey, 33% of parents said they have had concerns or questions about their child’s technology use in the past 12 months. Mothers and fathers are equally likely to have had concerns and questions. Parents who have children over the age of 5 are significantly more likely than parents who only have children under age 5 to say they have had questions or concerns of this type over the past year (36% vs. 21%).”
As a baby boomer, I’ve seen media trends come and go, and the millennial generation has presented entirely new challenges to the field of marketing. But, I’ve spent much of my career figuring out how to sell products to different types of people, and with age comes the knowledge and attitude not to be put off by something new.
There is no question that marketing is changing — newspaper advertisements, television commercials and direct mail don’t have the influence they once had. Millennials have changed all that, collectively drawing marketers’ focus toward online and mobile marketing.
Paradoxically known for both brand loyalty and short attention spans, millennials are truly unique. Here are five ways marketers can reach them and be heard. READ MORE: 5 effective ways to market to millennials | Mashable
Launched on Kickstarter this morning, Holus is a tabletop device that converts digital content into a 3D hologram. Created by H+ Technologies out of Vancouver, the campaign has nearly doubled its goal of $40,000 in its first 2 hours.
Don’t expect to use this to summon Obiwan with a seven-inch image of Princess Leia. Objects aren’t 3D in any sense we’re used to. Instead, the device is a square tabletop platform which encases a glass pyramid upon which media is projected from below. The result is an ostensibly 3D image which can be viewed from 360 degrees around the machine.
Which has the most apps? Which has the coolest features? Which one is the best? The most popular media streamers all have their merits, so we’ll help you decide which box is right for you. READ MORE: Chromecast vs. Apple TV vs. Roku vs. Amazon Fire TV | CNET.
Harvard’s flagship library, Widener, is an imposing granite cube built quite literally as shrine to the book. A central alcove cuts through the stacks to show off a prized relic: an original Gutenberg bible. But this is not the heart of Harvard’s libraries. No, that would be its cold storage site, an anonymous concrete building few students or even faculty know about.
The Harvard Depository, some 30 miles from the Cambridge campus, better resembles an Amazon warehouse than a library. The 200,000 square foot facility houses the vast majority of Harvard Library’s collection—some 9 million books, films, LPs, magnetic tapes, and pamphlets sorted not by the Dewey decimal system but by size.
A fascinating new interactive documentary, Cold Storage, glimpses inside this little-known world.