Verdict will have significant reverberations for copyright, DRM and innovation.
No further progress on this case is expected until at least June, but if a boring story about printer cartridges pops up you might want to pay attention. It could be a decision that leads to a virtual DRM on everything. READ : Supreme Court Printer Cartridge Case Could Be the Citizens United of Products | Gizmodo
As a baby boomer, I’ve seen media trends come and go, and the millennial generation has presented entirely new challenges to the field of marketing. But, I’ve spent much of my career figuring out how to sell products to different types of people, and with age comes the knowledge and attitude not to be put off by something new.
There is no question that marketing is changing — newspaper advertisements, television commercials and direct mail don’t have the influence they once had. Millennials have changed all that, collectively drawing marketers’ focus toward online and mobile marketing.
Paradoxically known for both brand loyalty and short attention spans, millennials are truly unique. Here are five ways marketers can reach them and be heard. READ MORE: 5 effective ways to market to millennials | Mashable
“Wearable tech” is the latest hot buzz phrase, and its been surging in consumer electronics circles. But despite how simple the label sounds on the surface, its a category thats extremely tricky to pin down.
See the full story: So what the heck is wearable tech, anyway? | Wearable tech – CNET Reviews.
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