Why We Forget Most of the Books We Read | The Atlantic #reading #memory #multimedia #books #information


Surely some people can read a book or watch a movie once and retain the plot perfectly. But for many, the experience of consuming culture is like filling up a bathtub, soaking in it, and then watching the water run down the drain. It might leave a film in the tub, but the rest is gone.

“Memory generally has a very intrinsic limitation,” says Faria Sana, an assistant professor of psychology at Athabasca University, in Canada. “It’s essentially a bottleneck.”

The “forgetting curve,” as it’s called, is steepest during the first 24 hours after you learn something. READ: Why We Forget Most of the Books We Read | The Atlantic

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Social Media Is Killing Discourse Because It’s Too Much Like TV | MIT Tech Review #multimedia #socialmedia #discourse #TV #information #knowledge


We need more text and fewer videos and memes in the age of Trump…

…Like TV it now increasingly entertains us, and even more so than television it amplifies our existing beliefs and habits. It makes us feel more than think, and it comforts more than challenges. The result is a deeply fragmented society, driven by emotions, and radicalized by lack of contact and challenge from outside. READ MORE: Social Media Is Killing Discourse Because It’s Too Much Like TV | MIT Tech Review

The Pickle Index Is a Delightfully Weird, App-Driven Novel Like No Other | WIRED #apps #books #digital  #storytelling #transmedia #multimedia #interactive


THE PICKLE INDEX  tells the tale of an incompetent circus troupe that sets out to rescue its ringmaster, Zloty Kornblatt, from a dystopian, brine-obsessed government. If that doesn’t pique your interest, maybe this will: The Pickle Index is a paperback. But it’s also a beautifully illustrated, hardcover set of two volumes that tell the story in tandem. Oh, and it’s also an app. Not an e-book, mind you—an app, where a user’s “Citizenship Quotient” points are allocated based on how often you upload actual pickle recipes. Confused? Good. That’s kind of the point.

The fact is, The Pickle Index is not a traditional novel, nor is it a conventional app. When Eli Horowitz and Russell Quinn set out to create the multimedia storytelling experience, they made a conscious decision to eschew hallmarks of design like accessibility and ease of use. Instead, they provide multiple entry-points into an intricate and immersive world. In doing so, they’ve reimagined what a digital literary experience can be.

Source: The Pickle Index Is a Delightfully Weird, App-Driven Novel Like No Other | WIRED

Secret Confessions Being Displayed in Train Station + 9 #Innovative Methods for Modern #Storytelling | Mashable + Storytelling in the #Digital Age | TechCrunch


British people’s secret confessions are being displayed in a train station | Mashable
The deepest fears and emotional confessions of strangers are being anonymously displayed at a busy train station in the south of England. “The Waiting Wall” allows commuters travelling through Brighton train station to submit anonymous confessions that are then projected onto a large screen for fellow passengers to read. The display is running from September 21 to September 27 as part of Brighton digital festival.

9 Innovative Methods for Modern Storytelling | Mashable
When an author set out to tell a story in years past, he or she typically did so on paper, a typewriter or by typing at a computer.

But today, storytellers find imaginative ways to share their ideas with interactive and visual elements. On modern mediums like Twitter, Vine, YouTube and other mobile applications, storytellers are crafting tales in ways that would have been unfathomable a decade ago. Offline, too, authors have begun rethinking the traditional concept of the book in ways both innovative and unorthodox.

Storytelling In The Digital Media Age | TechCrunch
Recent studies have shown that attention spans for millennials – those who have grown up in a digital world – are 60 percent shorter than previous generations when it comes to media. They’ve essentially emerged from birth staring at smartphones and tablet computers – with endless entertainment options just a screen away. As this attention span continues to shrink, brands must identify new ways to break through the clutter and establish meaningful emotional connections with their audiences.

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School #Librarians Want More #Tech—and Bandwidth | SLJ 2015 Tech Survey #schools #libraries


IPads, maker spaces, 3-D printers, and coding skills top the tech wish lists for 1,259 school librarians across the country, according to School Library Journal’s (SLJ) 2015 Technology Survey. Educators are hungry to bring their students even more—whether that’s robotics classes or Arduino kits.

“New computers, tablets, video equipment, all digital tools, instruction on usage, [and] enough bandwidth” count among the must-haves for Andrea Oshima, a school librarian at Aviara Oaks Elementary School in Carlsbad, CA. Currently, 64 percent of school librarians consider themselves tech leaders in their schools—and 28 percent feel that their tech skills afford them increased job security. READ MORE:  School Librarians Want More Tech—and Bandwidth | SLJ 2015 Tech Survey | School Library Journal.

Digital #Storytelling: An Opportunity for #Libraries to Lead in the Digital Age | Dr. Brian Detlor | Slideshare #tech #society


 

5 Effective Ways to Market to #Millennials | Mashable #marketing #branding


As a baby boomer, I’ve seen media trends come and go, and the millennial generation has presented entirely new challenges to the field of marketing. But, I’ve spent much of my career figuring out how to sell products to different types of people, and with age comes the knowledge and attitude not to be put off by something new.

There is no question that marketing is changing — newspaper advertisements, television commercials and direct mail don’t have the influence they once had. Millennials have changed all that, collectively drawing marketers’ focus toward online and mobile marketing.

Paradoxically known for both brand loyalty and short attention spans, millennials are truly unique. Here are five ways marketers can reach them and be heard. READ MORE: 5 effective ways to market to millennials | Mashable

‘Her Story’ is a Compelling New Type of #Interactive #Storytelling | Ars Technica #video #gaming #transmedia



To anyone who was paying attention to video games in the mid-’90s, the term “FMV game” probably still inspires snorts of derision. The handful of titles that shoehorned simple gameplay on top of highly compressed full-motion video (FMV) usually suffered from low-quality sound and images, poor production values, limited interaction options, and ponderous repetition of a few short video clips through multiple plays. The results ranged from mediocre at the high end to some of the worst games ever made at the low end. By the end of the ’90s, filmed, live-action video clips gave way to polygons and animated, pre-rendered sprites as the gameplay and story-telling engine of choice.

But just as failed ’90s experiments in virtual reality are leading to a resurgence in the form today, the FMV gaming failures of decades past are finally being explored with the technology and game-design advancements of today. Her Story is proof that FMV games don’t have to be awful and that filming actors on a set could be a criminally underexplored form for interactive storytelling. READ MORE: Her Story is a compelling new type of interactive storytelling | Ars Technica.

Hoopla Digital Adds DC #Comics | DBW + @HooplaDigital Introduces Dynamic #eBooks and Comics Experience | PRNewswire #publiclibraries


Library Content Platform Hoopla Digital Adds DC Comics | Digital Book World
hoopla digital, the digital library content distributor, expands its offering of digital comics in a deal with DC Entertainment.

The platform has made a range of multimedia content available to library patrons since it was launched by Midwest Tape in 2013, including video, music, audiobooks and digital comics, all of which can be access by iOS and Android mobile apps. Ebooks, however, were a late addition, arriving in hoopla digital’s catalog only last month.

There’s no word on how many titles DC is contributing, but hoopla digital says its full content catalog now stands at 325,000 titles, and its user base has grown by more than 200% in the past year.

hoopla digital Introduces Dynamic eBooks and Comics Experience; Offers All-in-One App for… — HOLLAND, Ohio, May 19, 2015 | PRNewswire
HOLLAND, Ohio, May 19, 2015 /PRNewswire/ — hoopla digital (hoopladigital.com), the category-creating mobile and online service for public libraries, today announced the rollout of its new eBooks and Comics offering to its library customers and their patrons in the U.S. and Canada. With thousands of titles at launch, hoopla’s eBooks and Comics selection features works across genres – from children’s books and comics to biographies and self-help – from publishers such as RosettaBooks, Chicago Review Press, Dundurn Press and Tyndale House Publishers. The eBooks and Comics content joins hoopla digital’s catalog of more than 300,000 movies, TV shows, music albums and audiobooks.

25 Ideas Shaping The Future Of Design | Co.Design


Design is always changing, and with tech and design increasingly aligning, we’re arguably headed to the most radical period of change in design history. How radical will the design landscape of 2020 be, then?

To find out, we asked five elite studios—each and every one a member of Fast Company’s Most Innovative Companies list—to give us their predictions for the near-future of design. Designers from Ammunition, Herman Miller, Code and Theory, and more gave us their thoughts on everything from the future of the office as cathedral, to the rise of the designer CEO. Here’s what they all had to say. READ MORE: 25 Ideas Shaping The Future Of Design | Co.Design | business + design.