The Book of Kells is officially registered as a global trademark owned by Trinity College Dublin, despite complaints made by worldwide fast-food chain Burger King that the new trademark infringed on their own trademark in the US. READ MORE: Burger King challenges the Book of Kells’ global trademark – IrishCentral.com
As a baby boomer, I’ve seen media trends come and go, and the millennial generation has presented entirely new challenges to the field of marketing. But, I’ve spent much of my career figuring out how to sell products to different types of people, and with age comes the knowledge and attitude not to be put off by something new.
There is no question that marketing is changing — newspaper advertisements, television commercials and direct mail don’t have the influence they once had. Millennials have changed all that, collectively drawing marketers’ focus toward online and mobile marketing.
Paradoxically known for both brand loyalty and short attention spans, millennials are truly unique. Here are five ways marketers can reach them and be heard. READ MORE: 5 effective ways to market to millennials | Mashable
Blue may seem like a safe bet for a brand’s identity. The data suggests otherwise…There is plenty of psychological research on reactions to blue and other colors, but to evaluate the strategy of choosing blue for a brand, we wanted to measure how blue actually performs, to examine how it measures up against other colors in competitive environments. After all, brands have to compete—they have to work against the idea of sameness and command a premium. So we looked at the comparative performance of blue and other colors in several real-life contexts
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your marketing tasks? We asked a group of social media pros for the hottest social media tools they use today. Check out these social media tools to see if they’re a good fit for you! READ MORE: 44 Social Media Tools Recommended by the Pros | Social Media Examiner
Bookshops are closing down like nobody’s business. So do they need rethinking for the electronic age? Rosanna de Lisle asks four firms of architects and designers to create the bookshop of their dreams
The latest infographic from Netbiscuits highlights the importance of brand awareness of the tablet platform and the vast differences between how developed and developing markets use their devices.
For brands, it is becoming increasingly important to deliver great tablet experiences to their customers. And with 46% of users admitting to defecting to competitor website after a bad tablet experience, there was never a better time for brands to begin incorporating tablets into their web strategy.
When is the best time to tweet on Twitter, post on Facebook, and email newsletters to reach the most people? Let’s find out…I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.