The Problem With The Color Blue | Co.Design #business #branding


Blue may seem like a safe bet for a brand’s identity. The data suggests otherwise…There is plenty of psychological research on reactions to blue and other colors, but to evaluate the strategy of choosing blue for a brand, we wanted to measure how blue actually performs, to examine how it measures up against other colors in competitive environments. After all, brands have to compete—they have to work against the idea of sameness and command a premium. So we looked at the comparative performance of blue and other colors in several real-life contexts

READ MORE: The Problem With The Color Blue | Co.Design | business + design

News: Education & Technology, Librarianship


Education & Technology

With MakerBot Academy, the 3-D Printing Movement Aims for Schools | AllThingsD
The company announced on Tuesday an initiative to begin seeding its Replicator 3-D printing machines inside of K-12 schools across the U.S. The effort comes in partnership with DonorsChoose.org, a site that allows public school teachers to make online requests for classroom projects, which are then backed by a Kickstarter-like funding drive.

Twitter goes for the masses with new storytelling feature | CNET
Twitter excels in capturing the “moment” as events happen, but it isn’t great at telling a story. With custom timelines, the company hopes to lure a broader audience by giving it coherent narratives rather than just the raw materials.

Librarianship

How Iran Uses Wikipedia To Censor The Internet | BuzzFeed
A new study from the University of Pennsylvania’s Annenberg School claims that Wikipedia might hold the key to understanding how Iran censors, and controls, the internet. The answer, in four words: with a heavy hand.

Google Launches Interactive Tour de France Gaming Site | News & Opinion | PCMag.com


For the full article see: Google Launches Interactive Tour de France Gaming Site | News & Opinion | PCMag.com.

An interesting new interactive concept from Google that furthers the idea of gamification. Cycling and Tour de France enthusiasts will find this website fun and educational. Users are able to navigate stages of the 2013 Tour de France and explore the whole event. I would recommend viewing on the tablet or mobile device as the interactive experience is unwieldy on the laptop using a trackpad and some pages take time to load completely.

YourTour.WithGoogle

YourTour