The Problem With The Color Blue | Co.Design #business #branding

Posted on June 22, 2015 by infophile

Blue may seem like a safe bet for a brand’s identity. The data suggests otherwise…There is plenty of psychological research on reactions to blue and other colors, but to evaluate the strategy of choosing blue for a brand, we wanted to measure how blue actually performs, to examine how it measures up against other colors in competitive environments. After all, brands have to compete—they have to work against the idea of sameness and command a premium. So we looked at the comparative performance of blue and other colors in several real-life contexts

Novelist Finds That #Books About #Women Don’t Win Major #Awards | Jezebel #sexism #genderequality

Posted on June 3, 2015 by infophile

We already knew that publishing is hard for women. VIDA’s annual count is a persistent reminder that, while the gender gap in publishing has begun to close, it’s still far from approaching equality.

But novelist Nicola Griffith had a feeling that it just wasn’t women writers that were underrepresented; books about women were absent as well. “I’ve been counting, subconsciously then consciously, for 20 years when I was first published and started to see how skewed the playing field was,” Griffith told Fusion. So Griffith gathered the data, and published it on her blog last week.

She found that regardless of the gender of the author, major awards overwhelming favored books about men and boys. READ MORE: Novelist Finds That Books About Women Don’t Win Major Awards | Jezebel

Teens, Social Media & Technology Overview 2015 | Pew Research Center

Posted on April 15, 2015 by infophile

Read the summary here: Teens, Social Media & Technology Overview 2015 | Pew Research Center’s Internet & American Life Project

Complete Report PDF

What Every Major Job Category Pays, In One Chart | Vox #employment #MLIS

Posted on April 6, 2015 by infophile

Of interest to librarians and information services professionals note major job category “Education, training, and library.” See Bureau of Labor Statistics website for interactive charts and chart data.

New data from the Bureau of Labor Statistics lets us see the average pay for every major occupational group and also the distribution of pay at each level for these groups. READ MORE: What every major job category pays, in one chart | Vox

Device & Conquer: SLJ’s 2013 Tech Survey | The Digital Shift

Posted on December 5, 2013 by infophile

As education technology has evolved, so, too, have the kinds of digital tools that school librarians use with their students, as shown in School Library Journal’s 2013 School Technology Survey. Handheld tablets and devices are coveted items for classroom and instructional use, along with access to online sites and apps that school librarians believe can revolutionize the way they instruct—and the way students learn. More than 750 school librarians responded to SLJ’s survey, representing K–12 public and private schools across the country. According to the data, school librarians make the most of what they have, learning one day and sharing that knowledge the next. They not only make tech tools available for students and teachers, but teach them how to use the tools as well.

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company

Posted on November 25, 2013 by infophile

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.

Read: 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | Business + Innovation.