Blue may seem like a safe bet for a brand’s identity. The data suggests otherwise…There is plenty of psychological research on reactions to blue and other colors, but to evaluate the strategy of choosing blue for a brand, we wanted to measure how blue actually performs, to examine how it measures up against other colors in competitive environments. After all, brands have to compete—they have to work against the idea of sameness and command a premium. So we looked at the comparative performance of blue and other colors in several real-life contexts
We already knew that publishing is hard for women. VIDA’s annual count is a persistent reminder that, while the gender gap in publishing has begun to close, it’s still far from approaching equality.
But novelist Nicola Griffith had a feeling that it just wasn’t women writers that were underrepresented; books about women were absent as well. “I’ve been counting, subconsciously then consciously, for 20 years when I was first published and started to see how skewed the playing field was,” Griffith told Fusion. So Griffith gathered the data, and published it on her blog last week.
She found that regardless of the gender of the author, major awards overwhelming favored books about men and boys. READ MORE: Novelist Finds That Books About Women Don’t Win Major Awards | Jezebel
Of interest to librarians and information services professionals note major job category “Education, training, and library.” See Bureau of Labor Statistics website for interactive charts and chart data.
New data from the Bureau of Labor Statistics lets us see the average pay for every major occupational group and also the distribution of pay at each level for these groups. READ MORE: What every major job category pays, in one chart | Vox
As education technology has evolved, so, too, have the kinds of digital tools that school librarians use with their students, as shown in School Library Journal’s 2013 School Technology Survey. Handheld tablets and devices are coveted items for classroom and instructional use, along with access to online sites and apps that school librarians believe can revolutionize the way they instruct—and the way students learn. More than 750 school librarians responded to SLJ’s survey, representing K–12 public and private schools across the country. According to the data, school librarians make the most of what they have, learning one day and sharing that knowledge the next. They not only make tech tools available for students and teachers, but teach them how to use the tools as well.
If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.
The Pew Research Center is today releasing comparative numbers looking at how U.S. adults use social networking sites to read news (a follow-on from earlier research focusing on two specific sites, Facebook and Twitter).
This is significant for a couple of reasons. Social media sites have become a key component of how many news organizations today are looking to reach consumers as old-media forms like printed editions continue to decline. In turn, social media sites are turning news a way of attracting more eyeballs to improve their own ad-based businesses. That is to say, news and social media are dancing partners that are still working out how to move in the same direction without stepping on each other’s feet, and this survey is one indicator of how well the public is receiving that.
Read more and see all the charts: Pew Social Media Study: 30% Of The U.S. Gets News Via Facebook; Reddit Has The Most News-Hungry Regular Users | TechCrunch.