30 Marketing Statistics You Shouldn’t Miss [Infographic] | Marketing Technology Blog


Optimind has put together this snapshot of 30 digital marketing statistics to keep in mind with your online marketing and ecommerce presence.

30 Digital Marketing Stats

via 30 Marketing Statistics You Shouldn’t Miss [Infographic] | Marketing Technology Blog

Book News Links


Two Gaimen stories: Author Neil Gaiman to join Bard College faculty | The Wall Street Journal and Recurring Dream: Morpheus Returns In Gaiman’s ‘Sandman’ Prequel | NPR

What Do I Tell My Daughter About Ender’s Game? | HuffPost
A gay father’s perspective on Orson Scott Card’s homophobia, the book and the new film.

Amazon First Provides Early Access to New E-Books | PCMag
“Amazon [launches] Kindle First, a new program that offers customers access to books a month before their official launch — and serves as another tactic to encourage Prime memberships.”

A library of classics, edited for the teething set | Julie Bosman (The New York Times) | Manila Bulletin
“…[T]oday’s babies and toddlers are treated to board books that are miniature works of literary art: classics like “Romeo and Juliet,” “Sense and Sensibility” and “Les Misérables;” luxuriously produced counting primers with complex graphic elements; and even an “Art for Baby” book featuring images by the contemporary artists Damien Hirst and Paul Morrison.”

Facebook Drives the Most Traffic to Publishers, Beating Twitter and Reddit | Mashable. See the original report from Sharaholic.

Source: Statista (http://www.statista.com/topics/1164/social-networks/chart/1549/social-traffic-sources/)

The Best (and Worst) Countries to Be a Woman | Harvard Business Review


The Best (and Worst) Countries to Be a Woman | Sarah Green | Harvard Business Review

Article in Full

The World Economic Forum has just come out with their latest data on global gender equality, and the short version could well be this old Beatles lyric: “I’ve got to admit it’s getting better. A little better, all the time. (It can’t get more worse.)”

I talked with Saadia Zahidi, a Senior Director at the WEF and their Head of Gender Parity and Human Capital. Yes, it’s getting better. Out of the 110 countries they’ve been tracking since 2006, 95 have improved and just 14 have fallen behind (a single country, Sweden, has remained the same). But that’s partly because in some places, there was nowhere to go but up.

And not everyone has improved at the same rates, or for the same reasons.

For instance, in Latin America, several countries surged ahead as more women were elected to political office. That was a trend in Europe, too – much of the improvement in Europe’s scores was due not to women’s increased workforce participation, but instead to the increasingly female face of public leadership. Although those numbers are still very low overall, increasingly women are being appointed (and somewhat more rarely, elected) to public office. “Looking at eight years worth of data, a lot of the changes are coming from the political end of the spectrum, and to some extent the economic one. So much of the [workforce] talent is now female, you would expect the changes to be on the economic front but that’s not what’s happening,” said Zahidi.

And sometimes equality is just another word for poverty. For instance, look at Malawi. They’re one of three sub-Saharan countries where women outstrip men in the workforce, with 85% of women working compared with 80% of men. (The other two are Mozambique and Burundi.) These are low-skilled, low-income professions — just 1% of each gender attends college, and Malawi is one of the world’s poorest countries. This is a bleak contextual picture… and yet Malawi is number one in the world in terms of women’s participation in the labor force.

Then there’s the Philippines. They’re ranked fifth in the world on gender parity because even though they rank 16th the world in terms of the percentage of women working, “the quality of women’s participation is high,” says Zahidi. Women make up 53% of senior leaders, the wage gap is relatively low, and they’ve had a female head of state for 16 out of the last 50 years – which, among other factors, makes them 10th in the world in terms of women’s political empowerment. They’ve also largely closed the gap on health and education. They, too, are a reminder that the WEF’s data tracks gender gaps – not development.

But there are a few lessons to be learned from the wealthy Nordic countries at the top of the heap. “The distance between them and the countries that follow them is starting to grow larger because of the efforts they’ve made,” says Zahidi, crediting their progressive policies on parental leave and childcare as examples of the infrastructure that makes it easier for women to participate in the workforce. When the WEF began doing this survey eight years ago, no countries were cracking the 80% mark in terms of women’s parity with men (where a perfect score is 100%). Now, some countries at the top of the list are up to 86%.

“Change can be much faster – or much slower – depending on the actions taken by leaders.”

I asked Zahidi about the across-the-board improvements. Were countries and companies learning from one another? Or were they each proceeding on their own? “This is not something that there’s generally been a lot of exchange on,” she conceded, “But one of the the things the World Economic Forum is trying to do is create that exchange.” They’ve developed a repository of best practices detailing how other companies and countries have overcome their gender gaps. Nowhere are women fully equal across all the realms the WEF tracks — health, education, the economy, and politics.

“To accelerate change, you need to have that sharing of information between companies,” she says. “Thus far, [progress] may not have been based on information exchange but it will have to be in the future — if we want to avoid reinventing the wheel.”

Where does your own country fit in? Take a look at the graphic below. The thick in the background shows the overall equality score – the 2006 score is in gray, and the 2013 improvement is indicated in light blue. (Countries that worsened or stayed the same are only in gray; countries that were not tracked in 2006 are only blue.) The narrow, darker blue line in the foreground indicates how much the country’s relative ranking has changed in the last seven years. Some countries have surged ahead, pushing other countries down on the list.

Gender_Parity_365_R

50 Powerful Statistics About Tech Mega Trends Affecting Every Business | Vala Afshar


There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.

Top 10 Countries With the Most Digital Natives | Mashable


Statista created the following chart, which lists the 10 countries that boast the most digital natives. Check it out, below, for the full results.

Digital Natives

via Top 10 Countries With the Most Digital Natives | Mashable.

Related:

Tablet and E-reader Ownership Update | Pew Research Center


The number of Americans ages 16 and older who own tablet computers has grown to 35%, and the share who have e-reading devices like Kindles and Nooks has grown to 24%. Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%.

Up from 25% last year, more than half of those in households earning $75,000 or more now have tablets. Up from 19% last year, 38% of those in upper-income households now have e-readers.

Tablet and E-reader Ownership Update | Pew Research Center's Internet & American Life Project

Read the full report or download the pdf.

via Tablet and E-reader Ownership Update | Pew Research Center’s Internet & American Life Project.

Why Are Infographics So Popular? [Infographic] | Marketing Technology Blog


According to Graphs.net, research shows that the search volume for Infographics has increased by a whopping 800% between 2010 and 2012. Wow! At the same time, there’s been an explosion of popularity with visual content – from technologies like Postano to platforms like Pinterest. Visual mediums aren’t going anywhere… I believe their popularity will continue to grow over the next few years.

via Why Are Infographics So Popular? [Infographic] | Marketing Technology Blog

Why are infographics so popular?

What the World Would Look Like If Countries Were As Big As Their Online Populations | The Atlantic


The map, created as part of the Information Geographies project at the Oxford Internet Institute, has two layers of information: the absolute size of the online population by country (rendered in geographical space) and the percent of the overall population that represents (rendered by color). Thus, Canada, with a relatively small number of people takes up little space, but is colored dark red, because more than 80 percent of people are online. China, by contrast, is huge, with more than half a billion people online, but relatively lightly shaded, since more than half the population is not online. Lightly colored countries that have large populations, such as China, India, and Indonesia, are where the Internet will grow the most in the years ahead. (The data come from the World Bank’s 2011 report, which defines Internet users as “people with access to the worldwide network.”)

Internet Population and Penetration

Read: What the World Would Look Like If Countries Were As Big As Their Online Populations | Rebecca J. Rosen | The Atlantic.

Twitter Has A Surprisingly Small Number Of US Users | Stephen’s Lighthouse


Twitter Has A Surprisingly Small Number Of US Users | Stephen’s Lighthouse

Read more: http://www.businessinsider.com/twitter-has-a-surprisingly-small-number-of-us-users-2013-10#ixzz2gypwp2LD

A Map of Internet Freedom Around the World | Gizmodo


Here in the US, it’s easy to slip into the comfortable idea that the internet is unrestricted, a home for free speech and exploration, whether it’s meaningful and important, or dumb hashtags. It’s not that way everywhere though, and Freedom House has mapped out the current state of affairs across the globe.

Read and see more charts:  A Map of Internet Freedom Around the World | Gizmodo

Freedom On The Net 2013