The Pew Research Center is today releasing comparative numbers looking at how U.S. adults use social networking sites to read news (a follow-on from earlier research focusing on two specific sites, Facebook and Twitter).
This is significant for a couple of reasons. Social media sites have become a key component of how many news organizations today are looking to reach consumers as old-media forms like printed editions continue to decline. In turn, social media sites are turning news a way of attracting more eyeballs to improve their own ad-based businesses. That is to say, news and social media are dancing partners that are still working out how to move in the same direction without stepping on each other’s feet, and this survey is one indicator of how well the public is receiving that.
Read more and see all the charts: Pew Social Media Study: 30% Of The U.S. Gets News Via Facebook; Reddit Has The Most News-Hungry Regular Users | TechCrunch.