Competitive Book Collecting Is a Thing: Young bibliophiles duke it out in the National Collegiate Book Collecting Contest READ MORE: Competitive Book Collecting Is a Thing | Smithsonian
Awesome on so many levels!!
Could television be the secret weapon that gets more girls into science There is no shortage of initiatives that aim to get girls interested in STEM careers from an early age. From GoldieBlox’s building kits and storybooks to the 8-week summer camp Girls Who Code teaching teens the fundamentals of robotics and web development. That’s because in order to right the lopsided gender balance in science, engineering, and math, research indicates that it’s important to engage girls while they are young and encourage them to continue to pursue STEM careers. And we all know how important diversity is to business, particularly as it becomes more globally connected.
Yet engineering toys and school programs can’t necessarily stem the tide of media images that continue to push the idea the typical scientist, programmer, or engineer is a white guy working alone. That’s why the USC’s Viterbi School of Engineering and the National Academy of Engineering pooled their resources in partnership with the MacGyver Foundation and together they’re crowdsourcing a concept for a new television show starring a strong female scientist —the next MacGyver. READ MORE: Here Are 5 Contenders For A New, Female MacGyver–Will One Help Drive Girls To Engineering? | Co.Create | creativity + culture + commerce.
An international tech competition targets Silicon Valley’s diversity problem, aiming to inspire girls around the world into taking up — and sticking with — technology. READ MORE: For these girls, tech is a rewarding challenge | CNET.
Blue may seem like a safe bet for a brand’s identity. The data suggests otherwise…There is plenty of psychological research on reactions to blue and other colors, but to evaluate the strategy of choosing blue for a brand, we wanted to measure how blue actually performs, to examine how it measures up against other colors in competitive environments. After all, brands have to compete—they have to work against the idea of sameness and command a premium. So we looked at the comparative performance of blue and other colors in several real-life contexts