Deep linking has become one of the hottest topics in mobile over the past year as dozens of startups have launched around using, improving and discovering deep links. All of the big platform companies also have projects to own “the deep linking standard” or the search index for mobile. So, what are deep links and where did they come from?
The Mozilla Foundation has launched a new Web Literacy Standard intended to serve as a roadmap for competent Web use and comprising “the skills and competencies people need to read, write, and participate effectively on the Web,” according to Mozilla’s site.
Launched during the nonprofit organization’s October 25–27 Mozilla Festival, the Standard features recommendations for proficiency in three main categories: Exploring (navigating for the Web), Building (creating for the Web), and Collecting (participation on the Web). The release of the Standard follows months of development and community feedback since the project was inaugurated in February 2013.
Google, AT&T and a host of online education organizations are forming an alliance to develop standards for career readiness. Spearheaded by Massively Open Online Course (MOOC) provider, Udacity, the Open Education Alliance will explore standards for how to prepare and evaluate graduates. The still-forming group of technology companies will help online education providers develop courses, tests, and certifications meant to supplement the use of a college degree in the hiring process.