Mayer, who spent 13 years in the maw of search at Google, thinks Yahoo has a chance for a breakthrough in search that could lead to growth. Search, which can convey a lot about user intent, leading to more dollars per click, is the rocket ship that led Google to $14 billion in revenue for its last quarter. But Yahoo doesn’t own a search engine. For now, Yahoo is partnered with Microsoft for search results, which limits the scope of what those Ph.D.s could do to revolutionize search.
Mayer is taking the long view. “Search is far from over,” she stated in the interview. “It’s physics in the 1600s or biology in the 1800s. There’s miles to go before you get to quantum physics or even a microscope. There’s a lot of that you can do once you have mobile, and we are going to be very focused on the user experience.”
via Yahoo’s Marissa Mayer: Search is far from over | Internet & Media – CNET News.
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Reblogged this on Melanie Bennett and commented:
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I would like to add that if you are a tech-lover, and have an iPhone or iPad, you need CNET’s free app. 🙂
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