McDonalds, the kingpin of fast food and lightning rod for consumer activist groups, plans to distribute more than 20 million paperback books inside its Happy Meals in the U.S. during the two-week period between Nov. 1 and 14. 

Snips:

[T]he four books are based on McDonald’s own animated animals, including a goat, ant, dodo bird and, yes, a dinosaur…The books, whose titles include The Goat Who Ate Everything and Doddi the Dodo Goes to Orlando, will focus on nutrition, imagination and active play.

McComb says McDonald’s will partner with literacy non-profit Reading Is Fundamental to give out an additional 100,000 books. The Nov. 1 roll-out is a tie-in with National Family Literacy Day, she says. Each book is 24-28 pages. McDonald’s declined to give a dollar value for each book.

Read: McDonalds to stuff kids books into Happy Meals next month | USA Today.