At the forefront of the economy, good design is a priority. Here’s how to embrace the next wave of innovation.

The 10 lessons discussed:

1. Design starts at the top.
2. The Apple myth is powerful–and incomplete.
3. Today’s disaster is tomorrow’s triumph.
4. One size does not fit all.
5. Yes, Virginia, penny-wise is pound-foolish.
6. Design hunger is real.
7. There’s something new under the sun.
8. A well-designed product does not equal a well-designed business.
9. The big picture is a mass of details.
10. It is still day one.

Read: 10 Lessons For Design-Driven Success | Co.Design | business + design.