Exclusive: Hello Kitty gets her first comic, launches fan-fiction contest | Hero Complex – movies, comics, pop culture – Los Angeles Times.

Japanese merchandising company Sanrio is making its debut at San Diego’s annual pop culture expo this year, complete with a Hello Kitty graphic novel, a fan hub and pop-up shop at Petco Park’s Comic-Con Interactive Zone, a fan-fiction contest, a booth on the convention floor, Comic-Con-exclusive collectibles and appearances by Kitty White herself.