Belgian researchers report the enticing aroma of chocolate inspired bookstore shoppers to stick around longer, and boosted sales of certain genres.
See the full article: Chocolate: The Scent That Could Save Struggling Bookstores | Pacific Standard Magazine.
I feel like chocolate makes the world a better place and now you just scientically proved it!!! hahah what could be better. Thanks for this awesome post.
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Me too! I’m a chocoholic. I’d prefer the chocolates smells over the smell of coffee in bookstores with coffee shops.
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I prefer chocolate any day of the week!! Some people have cravings for chocolate I don’t call it a craving I call it an obsession especially the belgian chocolate you just can’t go wrong with that.
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