If your company publishes content, you probably need a style guide. It might sound like a huge undertaking, but style guides don’t have to be exhaustive. In fact, the exhaustive ones are usually counterproductive because nobody bothers reading them.

Style guides don’t magically turn people into good writers, but they do get everyone on the same page and help keep your company’s content consistent.

Concepts discussed:

• Define Your Audience
• Start with Something
• Supplement It
• Voice and Tone
• Outline Content Types and Include Examples
• Keep it Alive
• Teach and Train

The full story: The Elements of a Style Guide | UX Magazine.