National Literacy Trust partners with McDonalds | The Bookseller

The National Literacy Trust is partnering with McDonald’s to provide “reading tips” to its child diners.

The fast-food chain already offers a “Happy Reader” voucher in every Happy Meal box sold, which allows parents to acquire a children’s book worth around £4.99, for just £1 from high street retailer W H Smith.

Now the National Literacy Trust has teamed up to advise on suitable recommendations for Happy Meal book promotions and to review and advise on the design and content of all text-based elements of the McDonald’s Happy Meal, including the Happy Meal box and activity sheets. The charity will also share industry research and insight to help develop the Happy Readers programme “in a way that will add most value for children, parents and families”.

Read: National Literacy Trust partners with McDonalds | The Bookseller.

Related: McDonalds to stuff kids books into Happy Meals next month | USA Today