Every now and again I’m pitched a startup that I “get” instantly because it addresses a problem I’ve faced in the past and solves it in a simple, laser-focussed way. Niice is one such startup. It’s created a tool aimed at designers who need to create moodboards — a collection of inspirational images — in order to seed the creative process. The cloud-based moodboard-making service quietly launched a freemium version earlier this week.

Part image search engine, part image collection creator, Niice lets you search for images within its preselected image sources consisting of design galleries and various image communities on the web. The idea is to save designers having to trawl through bookmarked sites or rely solely on something like Google image search, as well exposing them to images they might not otherwise come across.

READ MORE: Niice Is A Beautifully Simple Tool To Create Moodboards | TechCrunch.