Millions may have held their suspicions, but last month the Canadian e-reader company Kobo confirmed it: Most people who buy The Goldfinch don’t actually finish it. According to the company’s data, less than half of Canadian and British Kobo readers in 2014 made it to the end of Donna Tartt’s behemoth novel, one of the best-selling of the year.
How did Kobo know this? Like every e-reader and reading-app maker today, the company, a subsidiary of the Japanese e-commerce titan Rakuten, has access to a comprehensive suite of data about the reading behavior of its users. In a white paper titled “Publishing in the Era of Big Data” and released this fall, the company announced that “with the onset of digital reading … it is now possible to know how a customer engages with the book itself — what books were left unopened, which were read to the very last word and how quickly.” In other words, if you read books digitally, the people who serve you those books more than likely know just what kind of reader you are…READ MORE: Publishers Know You Didn’t Finish “The Goldfinch” — Here’s What That Means For The Future Of Books | BuzzFeed News.