Brazil Gives Out Books That Double as Subway Tickets, Promoting Literacy & Mass Transit at Once | Open Culture #books #literacy


Brazil’s Ticket Books, which are exactly what they sound like—books that work as subway tickets, designed with the minimalist care that major transit systems do so well. L&PM gave away 10,000 books for free at subway stations across São Paulo. Each book came with ten free trips. Riders could then recharge them and use the books again or pass them on to others to encourage more reading, an important public service given that Brazilians only read two books per year on average. READ MORE: Brazil Gives Out Books That Double as Subway Tickets, Promoting Literacy & Mass Transit at Once | Open Culture

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