“Flexibility is the guiding principle at Coliloquy: narrative structure, process, and format are all up for adjustment with every new title, and every last reader. A choose-your-own-adventure model* for the data-tracking age, its books are designed with multiple “pathways” that lead stories down divergent plotlines. The choices that readers make are logged, anonymously, for analysis by Coliloquy’s team and the authors themselves.”

via The Data-Driven, 21st-Century ‘Choose Your Own Adventure’ – Betsy Morais – The Atlantic.