One of the best ways to gauge your website’s effectiveness, performance, and customer satisfaction can be found right inside the measurements that analytics reveal:
- the number of interactions
- page views
- where visitors are coming from to get to your sites
- where they go once they reach your site.
via Know your users: Web analytics tools | TechRepublic. The article reviews Google Analytics and Crazy Egg.
Also recommended is Andrew Maier’s Complete Beginner’s Guide to Analytics. It is a few years old though.