Libraries Weigh Accepting Paid Ads to Keep Afloat | American Libraries Magazine


With the Great Recession still affecting public service budgets nationwide, libraries continue to pursue new funding avenues. The latest foray into fiscal triage, undertaken by at least two libraries—Toronto (Ont.) Reference Public Library and the Port Chester –Rye Brook (N.Y.) Library—is to allow commercial enterprises to advertise their products and services in the library.

In both cases, the libraries have accepted a quid pro quo from ad placement companies. The firms provide a product for free to the library. In exchange, the company keeps whatever revenue comes from selling the ads displayed on that free product.

See the full article: Libraries Weigh Accepting Paid Ads to Keep Afloat | American Libraries Magazine.