See the story for the full discussion: The 10 Commandments of Content | Co.Create | creativity + culture + commerce

1. Find Your “Why”
2. It’s Not )All) About You
3. Insights Inspire Ideas
4. Go All The Way
5. Be Social At The Core
6. Don’t Post and Pray
7. Be Authentic
8. Be The Expert
9. Loosen Your Grip
10. Expect Results