In January of 2014, a Pew study showed that nearly a third of American adults had read an e-book in the last year, and 50% of adults owned some kind of tablet or e-reading device. Many of these readers are using the wide variety of Android devices on the market, which can present a problem for those trying to create a standardized experience for e-book readers. Google faced this challenge while designing their new font, Literata, which will replace Droid Serif on Google Play Books. READ MORE: How Google Designed An E-Book Font For Any Screen | Co.Design | business + design.