Right now, one of the most discussed trends is that of data – big data, small data, data analytics, predictive data. It’s all relevant, it’s all important and it should be on all our radars. Data is constantly growing and, as it does, we are finding new ways to harness it and fulfill our potential. Within this, two significant themes emerge which we shall explore here:
- Using data to improve your current awareness service
- Your current awareness service including more data, and different types of data
My Comment: An excellent article providing an overview of some services data analysts may provide. My role as a Research Analyst includes the following data related activities: analyzing data sets to provide insights to the public and fulfill client requests; using data to tell stories; analyzing click rates to determine content relevancy; peer comparison; crafting factual statements for business development and marketing collateral and presentations; sourcing, organizing and managing data sets; and the list goes on!