Depending how you look at it, the Lost My Name team has either created one artful book or 53,849. The Little Boy/Girl Who Lost His/Her Name, the top-selling picture book in the U.K. last year, is personalized for each recipient. The child’s name doesn’t simply get mentioned a few times—an easy enough publishing gimmick. Rather, the story itself changes; different characters appear for each name. In fulfilling orders for 53,849 children’s names so far, the company has created that many stories—and books.
Palette co-founder Calvin Chu has a problem with how people work. “Creative professionals spend so much of their time on the computer, and at the moment, they still use a very generic one-size-fits-all keyboard and mouse interface.” It doesn’t make sense, he says — photographers, gamers, film editors, musicians and accountants all using the same interface? Surely there is a better way. “It should be specialized and made for your needs, and that’s where we came up for the idea for Palette.” Palette is Chu’s answer to a world that’s discarded tactile dials and switches for keyboards, mice and touch screens. It’s a modular collection of buttons, sliders and potentiometers that can be programmed to do almost anything on your PC. We took a look at an early prototype of the customizable controller to reacquaint ourselves with the tactile world.