In #Sweden, McDonald’s Happy Meals come with #VR goggles | engadget #virtualreality #tech #gadgets #promotions #marketing

Swedish kids (and adults) can get a toy much sweeter than Barbies and Hot Wheels with their Happy Meals this month. Over the weekends of March 5th and March 12th, 14 McDonald’s outlets in Sweden are bundling real, working virtual reality headsets with their Happy Meal boxes. In fact, the boxes themselves were designed to transform into “Happy Goggles.” You just have to cut on the dotted line, fold it a bit, slip in the goggles and your phone to get something similar to Google Cardboard. READ MORE: In Sweden, McDonald’s Happy Meals come with VR goggles | engadget

BookShout Serves Simon & Schuster Ebooks with Cheerios | Digital Book World #ebooks #kids #children

Note: This promotion may only be available to residents of the United States. 

The ebook distribution platform BookShout partners with Cheerios to serve select Simon & Schuster titles to breakfasting children across the U.S.

The publisher’s “Cheer on Reading” literacy program has placed free Simon & Schuster children’s books inside Cheerios boxes since 2003. Now, instead of stuffing print titles into cereal boxes, they’ll come printed with BookShout-provided codes offering free access to one of nine popular children’s ebooks. Each one can be downloaded and read online or through BookShout’s iOS, Android, Kindle or Nook apps.

READ MORE: BookShout Serves Simon & Schuster Ebooks with Cheerios | Digital Book World.