Dan Shapiro’s Robot Turtles board game Kickstarter showed there is serious appetite for kids’ games that aren’t just fun to play with but also sneakily teach core coding principles. Instead of the $25,000 he was aiming for, Shapiro raised more than $630,000. Geeky moms and dads clearly have money, and will spend it on the right bit of educational kit.

With that kind of Kickstarter community response, it’s pretty likely we’re set to see a wave of educational toys doing cool fun stuff with programming principles. To wit, meet Primo: a physical programming interface that teaches children programming logic while they control the movements of an Arduino-powered robot.

Read: Primo Is An Arduino Robot That Teaches Kids Programming Logic Through Play | TechCrunch.