On the subway in Beijing, as in most cities with underground Wi-Fi connections, commuters usually spend their rides mindlessly staring at their phones, scrolling through emails or playing games. But now riders on one metro line have another option: With a scan of a QR code inside the train car, they can access a library of free e-books.
The books are curated by the National Library of China (NLC), which hopes to help make people more likely to read in everyday life. Working with subway operator Beijing MTR, the library launched the new “M Subway Library” in January.
READ MORE: This Beijing Subway Now Has A Library Of Free E-Books For Passengers | Co.Exist | ideas + impact.
There is an ongoing debate on whether QR codes are dying, or are still of value to marketers. Recent statistics from eMarketer.com show that 39% of US citizens between 18-24 have used QR scans in magazines, 38% in mail, 35% on posters, and 21% on websites. But these statistics are based on people scanning a QR code at least once. These statistics may be based heavily on curiosity rather than continual usage.
[The author] lists reasons why QR codes could be on a steady decline, what they’re competing with, and some examples of creative ways to use them.
via QR Codes: A Technology Without a User Base? | Information Space
Another technology to eventually become ubiquitous in our daily lives, along with 3D printing. This slighted out of date article provides some insight.
“NFC is a vast improvement over QR codes. QR codes required downloading an app and uploading a bar code to access content that goes beyond the web page. NFC allows smart phone users to access rich content and interact with the brand seamlessly.”
via NFC: Near Field Communications and Marketing.