Tag Archives: Anticipatory design

Google’s Guide To Designing With #Empathy | Co.Design #design #accessibility #tech #UX

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According to the World Health Organization, more than 1 billion people worldwide have a disability. To Astrid Weber and Jen Devins, Google’s resident accessibility experts, that stat should be stamped on the back of every designer’s hand, because it means that one out of every seven people on the planet is potentially left behind by thoughtless design decisions. At this year’s Google I/O conference in San Francisco, I sat down with the two UX experts and asked them what designers could do to make their apps more accessible. The key, they told me, was using your imagination and having a little more empathy. Here are six ways designers can reach that extra billion.

READ MORE: Google’s Guide To Designing With Empathy | Co.Design | business + design.

Tony Fadell: The first secret of design is … noticing | TED.com #design

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As human beings, we get used to “the way things are” really fast. But for designers, the way things are is an opportunity … Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.

Link to Transcript

via Tony Fadell: The first secret of design is … noticing | Talk Video | TED.com.

The Next Big Thing In Design? Less Choice | Co.Design #design #tech

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The article discusses the importance and applications of anticipatory design.

Technology has revolutionized the way we live our lives and do business, but it has done a terrible job reducing the stress of so many decisions. Industry by industry, great digital design has eliminated middlemen from the economy and put users in control, making it fast and easy for us to determine what we want and purchase it directly, whether on a computer or over a phone. Now, with unlimited opportunities for decision-making, we have essentially made ourselves the middlemen in our own lives.

The enjoyment, and even fetishization, of the beautifully designed experiences we rely on to make these decisions has distracted us from our original goal of simplifying our lives. We’ve forgotten that the ultimate purpose of an interface is to make things simpler. In the future, the best interface will be no interface at all and the best decisions will be made without me having to make them (but according to my preferences and goals). 

READ MORE: The Next Big Thing In Design? Less Choice | Co.Design | business + design