SEO is dead. Long live social media optimisation | Technology | guardian.co.uk.
Quotable: “A better model for today’s businesses is to consider what it means to be social-media optimised, with a focus on customer-centric interaction rather than merely setting up a web property in the hope that Google will deliver hits. Recommendations from friends count for more than a search engine algorithm will ever achieve.”
I pulled this presentation from: The Evolution of Search in Relation to SEO…05.28.13 | The Proverbial Lone Wolf Librarian’s Weblog.
One of the best ways to gauge your website’s effectiveness, performance, and customer satisfaction can be found right inside the measurements that analytics reveal:
via Know your users: Web analytics tools | TechRepublic. The article reviews Google Analytics and Crazy Egg.
Also recommended is Andrew Maier’s Complete Beginner’s Guide to Analytics. It is a few years old though.
The world of search is about to be flipped completely on its head. As part of that sea change, today’s reactive Web-based searches are about to give way to proactive, geo-fenced answers that will pop up before you even frame the question.
In many cases, you won’t be searching for content – content will be searching for you via Forget Searching For Content – Content Is About To Start Searching For You – ReadWrite.
The 2012 SEO Tactics infographic from Response Mine Interactive breaks down the tactics they use to get the highest rankings for their clients in 2012, and expect them to stay the same for the majority of 2013. The four main tactics are on-site influences, off-site influences, reporting & analytics, and keywords via 2012 SEO Tactics – Blog About Infographics and Data Visualization | Cool Infographics.
Informative infographic illustrating aspects of SEO.
Even libraries need to consider SEO in order to improve their visibility to their target communities and users. A list of 11 free search engine optimization tools for beginners.
via Free Search Engine Optimization Tools | LimeIsBetter SEO Services.
You may also like:
Libraries can leverage SEO as another avenue to investigate in confirming their importance to communities and increasing visibility of their services. Here are some useful links.
infophile 