The Social Media Marketing Book | Dan Zarrella


The Beginner’s Guide to HootSuite | Mashable


Juggling multiple social media accounts across several networks can get hectic, especially when there’s a fine line between a manageable number of browser tabs and a terrible guessing game.

Self-respecting social media addicts should test the many management tools available, and they will find HootSuite to be among the best to streamline sharing for work and play. Users can conserve precious tab space by connecting their Twitter, Facebook, Google+ (pages only), LinkedIn, Foursquare, WordPress and Mixi accounts under the HootSuite umbrella, and take advantage of the convenient scheduling feature.

How to get started: The Beginner’s Guide to HootSuite | Mashable.

A Guide to Content Curation: How Social Media Changed the Game | Market


Content curation is a critical aspect of an organization’s social media and content marketing strategies. Used correctly, it has the power to inspire, influence, and impact the way your customers are making purchase decisions. Watch Ashley Brookes, Senior Brand and Content Manager at Hootsuite as she shares real-world tips on how to curate content to ensure social success, plus best practices, metrics, and scalability for social content.

Facebook Lowers Age Rule to Allow Teens to Post Publicly | Mashable


Facebook is giving its teenage users a public voice on the platform. For the first time, beginning Wednesday, users between the ages of 13 and 17 will be able to post publicly and obtain followers of their profiles.

Previously, teens using Facebook were only able to share content with friends, friends of friends and custom groups like “family.” Now, they can choose to share posts to anyone on Facebook, just like users 18 and older.

via Facebook Lowers Age Rule to Allow Teens to Post Publicly | Mashable.

E-patients and their hunt for health information | Pew Research Center


Lee Rainie, Director of the Pew Internet Project, described the Project’s research on how patients and caregivers seek health information in the digital age and how people fit librarians into their general information needs as well as their specific health needs.

 

The Future Of Storytelling Is About To Get Wild | ReadWrite


Many of us go about our lives constantly surrounded by screens, immersed in various “stories”: movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we’re creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers.

In other words, while the fundamentals of good storytelling remain the same, technology is changing how stories can be told. But what does that mean exactly?

Since last year, Latitude, a strategic insights consultancy, has been conducting an ongoing Future of Storytelling initiative to understand what audiences want for the long haul. Below are eight predictions for the future of storytelling based on what we found. (More information about Latitude’s multi-phase research project is available here.)

  1. Stories Come Out Of The Screen, Into The Physical World
  2. Characters Will Become Connections
  3. Stories Will Unfold From Different Vantage Points
  4. Stories Will Be Told 24/7
  5. Storytelling Goes Bottom-Up
  6. Stories Will Make The World A Better Place
  7. Videos Will Offer One-Click Storefronts
  8. Passive Or Active Experience—It’ll Be Your Choice

Read: The Future Of Storytelling Is About To Get Wild | ReadWrite.

Latitude - Characters Will Become Connections

Andrew Fitzgerald: Adventures in Twitter fiction | TED.com


In the 1930s, broadcast radio introduced an entirely new form of storytelling; today, micro-blogging platforms like Twitter are changing the scene again. Andrew Fitzgerald takes a look at the (aptly) short but fascinating history of new forms of creative experimentation in fiction and storytelling.

via Andrew Fitzgerald: Adventures in Twitter fiction | Video on TED.com.

Amazon Non-English Digital Growth, Amazon Shipping Chromecast Internationally, McCall Smith to Pen Emma Adaptation, Nielsen Twitter Ratings


Non-English digital growth ‘matches UK/US’  | The Bookseller
The digital adoption rate in non-English language markets where Amazon Kindle operates is matching that in the English-speaking world. This is according to Russ Grandinetti, vice-president for Kindle Content at Amazon, speaking to delegates at Publishers Launch held yesterday (Monday 7th October) on the eve of Frankfurt Book Fair.

Amazon now shipping Chromecast orders outside of the US | Engadget
Google has yet to expand Chromecast sales outside of the US, but that isn’t stopping Amazon from getting a little piece of the action. Android Central noticed that the online retailer has opened orders on Amazon.com to include additional international shipping options, providing an legitimate and cost-effective way to get the $35 streaming dongle before it officially lands on foreign shores.

McCall Smith to rework Austen’s Emma | The Bookseller
Alexander McCall Smith is to write a modern adaptation of Jane Austen’s Emma for HarperCollins. The author is the latest recruit to the publisher’s “Austen Project”, which will see Joanna Trollope tackle Sense and Sensibility, Val McDermid modernise Northanger Abbey, and Curtis Sittenfeld rework Pride and Prejudice.

Nielsen to roll out Twitter ratings for TV shows… | CNET
The goal of the “Nielsen Twitter TV Ranking” will be to measure the unique audience tweeting about individual programs.

The Beginner’s Guide to the Hashtag | Mashable


If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them. Plus, they can be a lot of fun.

via The Beginner’s Guide to the Hashtag | Mashable

News: SCSL Social Media Library Launched, 10 Libraries Receive Grant, New Software Code Library, Favorite Gothic Romance Novels


South Carolina State Library Launches Social Media Library and Archive | The Digital Shift
The South Carolina State Library (SCSL) has launched the South Carolina State Agency Social Media Library, a new project that will archive all tweets, Facebook posts, and YouTube content generated by the official accounts of South Carolina’s state agencies while simplifying public access to this social media activity via a single online portal at scsocialmedialibrary.org. The portal and the archive were developed in collaboration with ArchiveSocial, a for-profit social media archiving company based in Durham, NC. It follows a similar effort launched by the State Archives of North Carolina less than a year ago.

Ten ‘enterprising libraries’ receive grant | The Bookseller
Ten library services around the country will receive a share of £450,000 designed to help promote business and entrepreneurship. The scheme has been established by Arts Council England (ACE), the British Library and the Department for Communities and Local Government.

Ex-Amazon Engineer Builds Library for World’s Software Code | WIRED
Kumar created a service called Runnable, a means of finding and using all the software “building blocks” that are freely available across the web.

My Favorite Gothic Romance Novels | HuffPost Books
Reviews 7 gothic novels.

Though lighter on the romance, I would add The Thirteenth Tale by Diane Setterfield, The Historian by Elizabeth Kostova and Sepulchre by Kate Mosse to the list. Did you know Louise May Alcott wrote gothic short stories? She did! Take a look at A Whisper in the Dark by the author. A collection of gothic novellas no longer under copyright.