“Little Bird, a startup that helps PR agencies, marketers, and media companies identify influencers on virtually any topic, is launching in private beta today.” Â Â Â via Little Bird Takes Flight: Marshall Kirkpatrick Launches His Influence-Finding Startup, Raises $1M | TechCrunch.
The article states that “the only exceptions [to LittleBird influencer data] are subjects that are so arcane and specific that there’s no core group of influencers on social media.” I think librarians and information professionals will have more of a role in the future contributing to social media platforms such as LittleBird, such as on more obscure or specific subjects and subjects where our information gathering and analysis skills would be value-added. I can also see this tool being used by librarians in Reference Services or even as a topic of study for a research project.