Author Archives: infophile

The Only Metric That Matters For #Content #Marketing | TechCrunch #digital #metrics #engagement

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At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite interests. It goes without saying that attention grabbing begins with a catchy headline (in fact, we tested three headlines for this article alone), but the real challenge is this: After getting the audience’s attention, how do you keep it? READ: The Only Metric That Matters For Content Marketing | TechCrunch

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10 Fantastic Comic Books That Tell Women’s Stories | Flavorwire #women #comics #books #diversity #comicbooks #feminism

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It’s practically an epidemic that women in comic books are relegated to minor (sexist) roles, often introduced only to be killed off … The disproportionate number of leading women in graphic novels on a mainstream level is troubling, but there are stories that speak to women in complex and beautiful ways, and feature female protagonists. READ MORE: 10 Fantastic Comic Books That Tell Women’s Stories | Flavorwire

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This Girls’ Summer Camp Could Help Change the World of #AI | WIRED #women #tech #genderequality #STEM

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IN A SPARSE lecture room at Stanford University, six students are rehearsing a presentation they’ll later give to a roomful of VIPs from the university’s artificial intelligence lab…It’s presentation day at SAILORS, the Stanford Artificial Intelligence Laboratory’s Outreach Summer program, the country’s first AI summer camp for girls. Backed by more than forty university professors, postdoctoral scholars, and graduate students from the lab, as well as big-name corporate sponsors like Google, the camp aims to remove the Achilles heel of AI research and, indeed, computer science as a whole: there aren’t enough women. READ MORE: This Girls’ Summer Camp Could Help Change the World of AI | WIRED

Human Library Stories [Video] | CBC #libraries #documentaries #culture #stereotypes #society

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http://www.cbc.ca/i/caffeine/syndicate/?mediaId=2674238485

This 45-minute documentary delves into the stories of the human books who participated in the CBC’s Human Library project…. SOURCE: Human Library Stories | Absolutely Ottawa | CBC Player

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5 Ways #Women Can Help Women Succeed in the #Workplace | Mashable #business #genderequality

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It’s a tough climb to the c-suite — especially for women. Women make up only 4.6% of CEOs in S&P 500 companies, according to 2015 numbers from advocacy group Catalyst. Women accounted for only 3.3% of CEOs in the top 100 companies in Silicon Valley in 2014, according to numbers from Fenwick. It’s not as though these companies have a small pool of women to choose from. In fact, women make up 45% of the labor force in S&P 500 companies. But that percentage dwindles on each step of the corporate ladder, meaning that there are fewer female candidates in the pipeline when it comes time to name a new manager, board member, or executive. And that’s ultimately bad business for companies.

One Massachusetts Institute of Technology study found that an even gender split increased a company’s revenue by 41%, and a Catalyst study found that companies with more women on their boards performed better when it came to sales, equity, and invested capital. In short: more women at the top can lead to better business. READ MORE: 5 ways women can help women succeed in the workplace | Mashable

The 69 Rules of #Punctuation | Electric Literature #infographics #writing #grammar

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This handy infographic from Curtis Newbold reduces the rules of proper punctuation to a series of color-coded blurbs. Even the most hard-boiled grammar delinquent is sure to get the message. INFOGRAPHIC: The 69 Rules of Punctuation | Electric Literature

Yves Morieux: How Too Many Rules at #Work Keep You From #GTD | TED.com #productivity #business

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Modern work — from waiting tables to crunching numbers to designing products — is about solving brand-new problems every day, flexibly and collaboratively. But as Yves Morieux shows in this insightful talk, too often, an overload of rules, processes and metrics keeps us from doing our best work together. Meet the new frontier of productivity: cooperation.

Bruno Mars Uptown Funk #Parody: Unread Book | YouTube #music #librarians #books

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Unread Book is presented by Pogona Creative and the Orange Public Library in association with Chapman University and was originally prepared for National Library Week.

Why #NASA Helped Ridley Scott Create ‘The Martian’ #Film | Popular Science #science #books #adaptations

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The day Ridley Scott called NASA was a great day for NASA. Scott, or Sir Ridley, or the dude who has directed several of the greatest sci-fi movies of all time, plus Thelma and Louise, was in the early stages of his newest movie, The Martian, based on the mega-popular novel by Andy Weir.

The Martian is a deadly simple tale of an astronaut named Mark Watney (played by Matt Damon) trying to survive and eventually escape from Mars after being stranded there. But the most important fact about The Martian is not all of the extreme close ups on Matt Damon’s handsome astronaut mug (there are many!). It’s that The Martian is extremely recent science fiction. Its set in a version of the future that is not distant or fantastic, but familiar and possible. And the premise of the story is based on just the type of mission that NASA is planning. READ MORE: Why NASA Helped Ridley Scott Create ‘The Martian’ Film | Popular Science

53 #Books That Will Definitely Make You Cry | BuzzFeed #reading #fiction

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We recently asked subscribers of the BuzzFeed Books newsletter to tell us about a book that would definitely make us cry. They gave us a lot to choose from, so take your pick — and maybe grab some tissues, too. READ MORE: 53 Books That Will Definitely Make You Cry | BuzzFeed