The Problem With The Color Blue | Co.Design #business #branding


Blue may seem like a safe bet for a brand’s identity. The data suggests otherwise…There is plenty of psychological research on reactions to blue and other colors, but to evaluate the strategy of choosing blue for a brand, we wanted to measure how blue actually performs, to examine how it measures up against other colors in competitive environments. After all, brands have to compete—they have to work against the idea of sameness and command a premium. So we looked at the comparative performance of blue and other colors in several real-life contexts

READ MORE: The Problem With The Color Blue | Co.Design | business + design

Inside Obama’s Stealth Startup | Fast Company #tech #government


There may not be many of you interested in government bureaucracy, operations and technology…but if you are, this long form article from FastCompany is a very good read! Its also a reminder of the sad state of government affairs in Canada and how important it is for a country to be run by an insightful leader focused on building and creating instead of an authoritarian focused on suffocating innovation, responsiveness and transparency. 

President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government works. READ MORE: Inside Obama’s Stealth Startup | Fast Company | Business + Innovation.

Periodic Table of #Wearable #Tech | APX Labs #business


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We got rid of lanthanides and noble gasses and replaced them with the 118 essential elements of enterprise wearable tech.

 

Our updated periodic table groups and defines the main capabilities that businesses are using today to build and harness a connected workforce. Individually they are powerful, but when you combine them together they create solutions that are impossible to deliver in any other way. Just about every large business will need all of these capabilities at some point.

via Periodic Table of Wearable Tech | APX Labs

Not Taking Risks Is the Riskiest Career Move of All | HBR #careers


Not taking action has costs that can be as consequential as taking risks; it’s simply less natural to calculate and pay attention to the “what-ifs” of inaction. In today’s marketplace, where jobs and job categories are being destroyed and invented at an accelerating rate, I’d argue that the riskiest move one can make is to assume that your industry or job is secure.

READ MORE: Not Taking Risks Is the Riskiest Career Move of All | Harvard Business Review

The Five Types Of Mentors You Need | Fast Company


When we talk about mentorship in the workplace, we often focus on finding one person who can help to guide us through the challenges we will face at work. It might be better to think about the set of people you need to have around you to help you succeed.

With that in mind, here are a few people who should be part of your mentoring team. READ MORE: The Five Types Of Mentors You Need | Fast Company | Business + Innovation.

How to Make Yourself Work When You Just Don’t Want To | HBR


There’s that project you’ve left on the backburner – the one with the deadline that’s growing uncomfortably near.  And there’s the client whose phone call you really should return – the one that does nothing but complain and eat up your valuable time.  Wait, weren’t you going to try to go to the gym more often this year?

Can you imagine how much less guilt, stress, and frustration you would feel if you could somehow just make yourself do the things you don’t want to do when you are actually supposed to do them?  Not to mention how much happier and more effective you would be?

The good news and its very good news is that you can get better about not putting things off, if you use the right strategy.  Figuring out which strategy to use depends on why you are procrastinating in the first place.

Read More: How to Make Yourself Work When You Just Don’t Want To | Harvard Business Review.

Are You a Holistic or a Specific Thinker? | Erin Meyer | Harvard Business Review


READ: Are You a Holistic or a Specific Thinker? | Erin Meyer | Harvard Business Review

Snip: In a specific culture, people usually respond well to receiving very detailed and segmented information about what is expected of each of them. If you need to give instructions to a team member from this kind of culture, focus on what that person needs to accomplish and when. Conversely, if you need to motivate, manage, or persuade someone from a holistic culture, spend time explaining the big picture and how all the pieces slot together.

Readworthy: Amazon Drones News


FAA Reminds Us: The U.S. Has Approved One Commercial Drone Operator, And It’s Not Amazon | FastCompany
The federal aviation administration says it will establish drone regulations and standards in the coming years.

Amazon ‘drones’ stir up privacy concerns among lawmakers | CNET
Sen. Edward Markey says the Federal Aviation Administration needs to adopt privacy regulations before allowing services like Amazon Prime Air, which will use drones to deliver packages, to get off the ground.

Amazon drones: Bold experiment or shrewd publicity stunt? | CNET
Amazon faces a ton of hurdles when it comes to deploying delivery drones, but the idea isn’t as farfetched as it first might sound.

Amazon Prime Air drones revealed on 60 Minutes, aim to deliver in half an hour (video) | Engadget
Amazon CEO Jeff Bezos took to 60 Minutes to reveal the company’s latest delivery method: drones. In what is likely a cunning reminder of the e-tailer’s upcoming Cyber Monday sales, these bots will apparently be capable of delivering packages up to five pounds (86 percent of orders are apparently less than that), with the aim of getting them to your house in under half an hour. The system is called Prime Air and the octo-copter drones, which wait, ready to deliver, at the end of conveyor belts, have a range of 10 miles. As Amazon puts it, “Putting Prime Air into commercial use will take some number of years as we advance the technology and wait for the necessary FAA rulesand regulations” and Bezos himself added in the TV segment that it won’t be before 2015 at the very earliest. While it sounds like they”ll take their time to get here (if they ever do), we’ve at least got a video of the drones in action — it’s right after the break.

Storytelling in 2014 | Gary Vaynerchuk


World’s most expensive printed book sells for $14.2 million | AFP