INTRO TO DIGITAL – In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
via Introduction to Digital Marketing #IntroToDigital +22 Free Tools Inside | Nicolas J. Chevalier | Slideshare
Tag Archives: marketing
7 Skills New Marketers Need to Succeed [Infographic] | Marketing Darwinism
Why Vinyl Is the Only Worthwhile Way to Own Music | Gizmodo
The renaissance of the long play record isn’t just an anecdotal trend. Even as physical record sales decline, people are buying more vinyl than they have in decades. In 2013, sales increased 31-percent to about 6 million units year-over-year. It’s not a single-year bump either, either. Sales have climbed to 6 million from after having been at about a million in 2007…The “why” behind it, though, is a little more elusive. People don’t have to buy vinyl, and yet, they’re increasingly choosing to do so. It seems that in a world where CDs are obsolete, and digital files are intangible, the vinyl record still has a physical value that gives you your money’s worth. If the music industry wants to survive, it better pay attention to why people are buying records.
Read more: Why Vinyl Is the Only Worthwhile Way to Own Music | Gizmodo
Readworthy: Amazon Drones News
FAA Reminds Us: The U.S. Has Approved One Commercial Drone Operator, And It’s Not Amazon | FastCompany
The federal aviation administration says it will establish drone regulations and standards in the coming years.
Amazon ‘drones’ stir up privacy concerns among lawmakers | CNET
Sen. Edward Markey says the Federal Aviation Administration needs to adopt privacy regulations before allowing services like Amazon Prime Air, which will use drones to deliver packages, to get off the ground.
Amazon drones: Bold experiment or shrewd publicity stunt? | CNET
Amazon faces a ton of hurdles when it comes to deploying delivery drones, but the idea isn’t as farfetched as it first might sound.
Amazon Prime Air drones revealed on 60 Minutes, aim to deliver in half an hour (video) | Engadget
Amazon CEO Jeff Bezos took to 60 Minutes to reveal the company’s latest delivery method: drones. In what is likely a cunning reminder of the e-tailer’s upcoming Cyber Monday sales, these bots will apparently be capable of delivering packages up to five pounds (86 percent of orders are apparently less than that), with the aim of getting them to your house in under half an hour. The system is called Prime Air and the octo-copter drones, which wait, ready to deliver, at the end of conveyor belts, have a range of 10 miles. As Amazon puts it, “Putting Prime Air into commercial use will take some number of years as we advance the technology and wait for the necessary FAA rulesand regulations” and Bezos himself added in the TV segment that it won’t be before 2015 at the very earliest. While it sounds like they”ll take their time to get here (if they ever do), we’ve at least got a video of the drones in action — it’s right after the break.
Storytelling in 2014 | Gary Vaynerchuk
10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company
If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.
How to Opt Out of Data Tracking on Your Most-Used Sites | Mashable
Google’s latest updates to its terms of service have left many privacy advocates crying foul. One new feature called “shared endorsements” allows your name and photograph to be used in targeted advertisements on Google property sites.
Google’s support page for shared endorsements claims the feature will allow for more friend-based recommendation of music and restaurants, working much like Facebook’s Sponsored Stories.
Shared endorsements are not unique. Many sites, apps and browsers are using your information in ways you might not entirely comply with if you’d take the time to read their privacy policies. Often, opting out is only a click away, though it may be difficult to find out where exactly to click.
We’ve compiled this list of ways various Internet companies are tracking and using your data — plus, given you the tools to opt out, if you wish.
Reviews how to opt out for:
- Targeted Advertisements
- Search History
- Disable Third-Party Cookie Tracking
Read: How to Opt Out of Data Tracking on Your Most-Used Sites | Mashable
Related:
3 Ways to Use Social Media for Fundraising | See3 Communications
Making Your Library Promotion Pop | April Aultman Becker
25 Awesome Social Media Tools Your Brand Should Be Using [Infographic] | Marketing Technology Blog
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