There are many, many selfless motivations for giving to a charity or doing a good deed. But being honest, most of us would also admit that these activities also make us feel good about ourselves–perhaps, dare I say it, even increase our overall happiness.
Do-gooders, charities, and even governments, then, might want to listen up to the results of a set of three recent psychology studies that are the first to measure in experiments what forms of “giving” are most likely to give us a warm, fuzzy feeling inside.
The full story: People Like Giving More When The Giving Is Social | Co.Exist | ideas + impact.
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