How to choose a hashtag [Infographic] | Twitter Blogs


The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.

To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign.

via How to choose a hashtag | Twitter Blogs.

Choosing a #

Livefyre + Storify: A Marriage Made in Heaven | Information Space


See >> Livefyre + Storify: A Marriage Made in Heaven | Information Space

An Oral History Of Apple Design: 1992–2013 | Co.Design


Most efforts to explain design at Apple end up reducing a complex 37-year history to bromides about simplicity, quality, and perfection–as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple’s design, a decoding of the signature as told by the people who helped create it. A longer version of the story that includes material not published elsewhere is available in the Byliner original ebook, Design Crazy.

Read the full article: An Oral History Of Apple Design: 1992–2013 | Co.Design | business + design.

The rise of wearable technology [Infographic] | Guardian Professional


The rise of wearable technology – infographic | Media Network | Guardian Professional

The rise of wearable technology – infographic | Media Network | Guardian Professional

You Can Now Explore the Galapagos Islands With Google Street View | Gizmodo


The Galapagos is one of the most biodiverse places on the planet, and it was key in Charles Darwin’s findings in forming the the scientific argument of evolution. You may never get to travel to the volcanic archipelago in person, but now thanks to Google, you can explore it through 360-degree imagery on Street View.

The full story: You Can Now Explore the Galapagos Islands With Google Street View | Gizmodo.

You may also like: Darwin for a Day lets you play scientist, explore the Galapagos in Street View | Engadget

10 Ingenious Inventions for People With Disabilities | Mashable


10 Ingenious Inventions for People With Disabilities | Mashable

Inventions discussed:

  1. Kenguru Electric Car
  2. SMART Belt
  3. Braille Smartphone
  4. Lucy 4 Keyboard
  5. Eyeborg
  6. DynaVox EyeMax
  7. Braille EDGE 40 Display
  8. iBot Stair-Climbing Wheelchair
  9. iRobot Home Robots
  10. DEKA Bionic Arm

Power Tumbl’ng: Why Tumblr Is a Great Way to Reach Teen Patrons | The Digital Shift


Should libraries and librarians use Tumblr? Is it wise to wade into this alluring sea of wacky photos, pop-culture commentary, and gifs—snippets of moving images—in order to virtually chat about best book lists, library events, title recommendations, and our favorite quotes?

Yes, and here’s why. The key to a useful social network is to strategically use communication tools, understand each network’s reach, and guarantee ease of use for all involved. Tumblr can be a successful way to connect to new and diverse audiences, provided you understand who you’ll be attracting to your site and how to use Tumblr to your advantage.

The post includes 8 tips for successful tumbling.

See the full story: Power Tumbl’ng: Why Tumblr Is a Great Way to Reach Teen Patrons | The Digital Shift.

This Is Why There Aren’t Enough Women In Tech | ValleyWAG


This Is Why There Aren’t Enough Women In Tech | ValleyWAG
The discussion in the above post includes anecdotal stories of female computer science students and women in technology.

Taking computer science classes as a female post-secondary student, I recall the overwhelming ratio of males to females in classes. There were 5 girls to 45 guys on the first day of Intro to Java, with 2 of the girls dropping the class within a few weeks. When I decided to do a directed study in my final term of my undergrad I had two professors who signed on to guide me. Once of them was a computer science professor and he was never available to help me or provide guidance. That experience was demoralizing and there was a real fear I would not attain a pass for the course and graduate on time. From my experiences since then, I do think it is much harder for women to be hired and advance in technology related careers than men. The issue of culture fit being discussed here begins in university classes. There needs to be more inclusivity and acceptance of women in STEM fields.

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Improving Your Library’s Mobile Services | Bohyun Kim


PEW: Americans usage of location based services | Stephen’s Lighthouse


Pew has a new report out today on Americans usage of location based services.  Libraries have branches because location is important and this technology is underused in our sector for analysis and service.

The full story: PEW: Americans usage of location based services | Stephen’s Lighthouse.