Tag Archives: marketing

The State of Digital Marketing in the Networked Age | Pew Internet

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Libraries Weigh Accepting Paid Ads to Keep Afloat | American Libraries Magazine

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With the Great Recession still affecting public service budgets nationwide, libraries continue to pursue new funding avenues. The latest foray into fiscal triage, undertaken by at least two libraries—Toronto (Ont.) Reference Public Library and the Port Chester –Rye Brook (N.Y.) Library—is to allow commercial enterprises to advertise their products and services in the library.

In both cases, the libraries have accepted a quid pro quo from ad placement companies. The firms provide a product for free to the library. In exchange, the company keeps whatever revenue comes from selling the ads displayed on that free product.

See the full article: Libraries Weigh Accepting Paid Ads to Keep Afloat | American Libraries Magazine.

ALA Techsource Workshop: Using Twitter For Marketing And Outreach | Information Tyrannosaur

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ALA Techsource Workshop: Using Twitter For Marketing And Outreach | Information Tyrannosaur.

Seven Rare Steve Jobs Videos That Show How To “Think Different” ⚙ Co.Labs

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Steve Jobs was skilled at many things–technology, marketing, and managing just for starters. But while his talents could be attributed to many factors, one that surely played a role in his success was his ability to consider things from perspectives no one had. Here are seven rare videos which span his career and take us behind the scenes of his famous slogan.

  • Product-Making
  • Intelligence
  • The Concept of Spending Money
  • The Low Periods Of Industry Innovation
  • Asking for Help
  • Animation
  • Marketing

via Seven Rare Steve Jobs Videos That Show How To “Think Different” ⚙ Co.Labs ⚙ code + community.

Flexible Screen Displays: The How, When, And Why | Information Space

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Quotable: “Flexible and curved screens open up all kinds of interesting design opportunities. Imagine a screen wrapped around a telephone pole, on the outside of a water bottle, or even as a tablecloth, or one covering the seat of a chair. The possibilities are endless.”

via Flexible Screen Displays: The How, When, And Why | Information Space.

 

The Rise of the Mobile-Only User | Karen McGrane – HBR

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If you’re trying to reach specific audiences, you can’t afford to ignore mobile-only users. As Pew Internet reports:

  • Young adults: 50 percent of teen smartphone owners, aged 12-17, say they use the internet mostly on their cell phone, according to a 2013 Pew Internet report on Teens and Technology. Similarly, 45 percent of young adults aged 18-29 reported in 2012 that they mostly go online with a mobile device.
  • Black and Hispanic adults: 51 percent of black Americans and 42 percent of Hispanic Americans who use a mobile device to access the internet say that’s the primary way they go online — about double the 24 percent of white Americans who say they rely on their mobile devices for access.
  • Low-income adults: People whose household income is less than $30,000 per year and people with less than a college education are also more likely to rely on their mobile devices for access — about 40 percent of people in these groups say they primarily use their cell phone to go online. Healthcare, non-profit, and government institutions which need to reach these populations should be aware that their audience is mobile-only.

See the full article: The Rise of the Mobile-Only User | Karen McGrane – Harvard Business Review.

Infographic: 2012 Mobile Growth Statistics | DigitalBuzzBlog 

The Rise of Mobile

The 7 Types of Digital Marketer | Mashable

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The 7 Types of Digital Marketer | Mashable

7 Types Digital Marketer

The Big Library Read Experiment | Sourcebooks.com

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A unique pilot program to research book discovery and generate data on libraries supporting authors.

Sourcebooks and OverDrive are partnering on a pilot program that will allow library patrons worldwide the opportunity to read New York Times bestselling author Michael Malone’s acclaimed novel “The Four Corners of the Sky” in ebook format. The Big Library Read is a no cost program in which libraries worldwide promote from their lending catalog a single ebook to their patrons. In addition to creating a global “library book club,” it’s designed to generate data about the positive exposure and sales influence library ebook catalogs provide to authors and publishers. See the full article at Library eBooks: The Role of Libraries in the Book Discovery Process | Sourcebooks.com.

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OverDrive and Sourcebooks to Launch Ambitious Ebook Data Experiment | The Digital Shift

Detailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference | Jeremiah Owyang

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Master the Ten P’s, and notice that steps one through seven are actually before the actual webinar performance. The Ten Ps include: 1) Philosophy, 2) Purpose, 3) Planning, 4) Professionals, 5) Programming of Content, 6) Promotion, 7) Preparation and Practice, 8) Performance “Showtime”, 9) Pursuit, 10) Post Mortem via Detailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s) | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

Webinar Guide

Keep an Eye on These Web Design Trends in 2013 | Mashable

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Keep an Eye on These Web Design Trends in 2013 | Mashable

Trends include responsive web design, retina display, Twitter Bootstrap, content marketing, the freelance economy and development education.