Read the story here: New iOS/Android App from Layar and Pearson Offers Augmented Reality for Print Books | LJ INFOdocket.
Tag Archives: digital content
How to Promote Your Webinar | Duct Tape Marketing
When it comes to content marketing, nothing is better than a good webinar. You can educate, inform, engage and convert your target market – all at once. Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects.
But creating webinars is just one part of the equation. Promoting them is equally important too to maximize so here is a comprehensive 10-step roadmap for you to effectively promote your webinars.
A Guide to Content Curation: How Social Media Changed the Game | Market
Content curation is a critical aspect of an organization’s social media and content marketing strategies. Used correctly, it has the power to inspire, influence, and impact the way your customers are making purchase decisions. Watch Ashley Brookes, Senior Brand and Content Manager at Hootsuite as she shares real-world tips on how to curate content to ensure social success, plus best practices, metrics, and scalability for social content.
Oyster Brings ‘Netflix for E-Books’ App to iPad, Opens to Public | Mashable
A little more than a month after launching an iPhone app in invitation-only beta, Oyster is making its e-book subscription service available to all users and expanding to iPad.
Oyster charges $9.95 a month for access to more than 100,000 books from big and small publishers, but it now offers users one free month with the hope of getting more people to try the app experience. The startup declined to provide data on the number of users or books read during the beta period, but noted that 1 million pages were read in the first 10 days the app was available and another million pages were read in the following six days.
Read: Oyster Brings ‘Netflix for E-Books’ App to iPad, Opens to Public | Mashable.
You may also like: Test Driving Oyster, a “Netflix for Ebooks” | The Digital Shift
The Future Of Storytelling Is About To Get Wild | ReadWrite
Many of us go about our lives constantly surrounded by screens, immersed in various “stories”: movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we’re creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers.
In other words, while the fundamentals of good storytelling remain the same, technology is changing how stories can be told. But what does that mean exactly?
Since last year, Latitude, a strategic insights consultancy, has been conducting an ongoing Future of Storytelling initiative to understand what audiences want for the long haul. Below are eight predictions for the future of storytelling based on what we found. (More information about Latitude’s multi-phase research project is available here.)
- Stories Come Out Of The Screen, Into The Physical World
- Characters Will Become Connections
- Stories Will Unfold From Different Vantage Points
- Stories Will Be Told 24/7
- Storytelling Goes Bottom-Up
- Stories Will Make The World A Better Place
- Videos Will Offer One-Click Storefronts
- Passive Or Active Experience—It’ll Be Your Choice
Read: The Future Of Storytelling Is About To Get Wild | ReadWrite.
Digital Comic Books Offer Students New Ways of Learning | Mashable
Comic book lovers and educators got on stage for two different panels at New York Comic Con yesterday to talk both about how comic books can ignite classroom discussion and how librarians can digitally bring those beloved books into schools.
Common Core, a new set of national curriculum standards that teachers nationwide are advised to follow, accepts graphic novels as a medium that instructors can use to teach students. But Nathan Tubbs, a sixth grade science teacher in Brooklyn, is excited by how comic books can turn kids who would otherwise never pick up a book into avid readers, even if that reading isn’t directly associated with class.
Read the full story: Digital Comic Books Offer Students New Ways of Learning | Mashable.
OverDrive announces new APIs for Library Circulation | OverDrive
Last year we introduced the initial set of OverDrive APIs that enable approved vendors to deeply integrate OverDrive-hosted catalogs and nearly 1 million digital titles with their apps and platforms. These included the ability to access catalog metadata, see availability of a title and search the library’s collection.
Today, we are excited to announce that the all-new Circulation APIs are available on the OverDrive Developer Portal. The Circulation APIs will allow approved partners to request checkouts, downloads, holds, and returns from within their own discovery interface. This means users will now be able to browse and search their library’s digital collection, see what’s available and check out a title or place a hold all without ever leaving the library OPAC.
Read: OverDrive announces new APIs for Library Circulation | OverDrive.
HarperCollins partners with Scribd for ebook subscription service | Quill & Quire
HarperCollins has partnered with document-sharing website Scribd on a new ebook subscription service.
Dubbed “Netflix for ebooks,” subscribers pay $8.99 a month for the ability to check out an unlimited number of ebooks – up to 10 titles at time – from the Scribd catalogue, which includes backlists from HarperCollins and several small U.S. presses. The service allows readers to switch between browsers, Android, and Apple devices without losing their place.
HarperCollins CEO Brian Murray told the Associated Press that the partnership will provide the publisher with valuable data about Scribd readers. “This is going to help us make even better publishing and marketing decisions for our authors,” he says.
The international service is now available in Canada, although not all titles are accessible for download.
HarperCollins partners with Scribd for ebook subscription service | Quill & Quire
The Elements of a Style Guide | UX Magazine
If your company publishes content, you probably need a style guide. It might sound like a huge undertaking, but style guides don’t have to be exhaustive. In fact, the exhaustive ones are usually counterproductive because nobody bothers reading them.
Style guides don’t magically turn people into good writers, but they do get everyone on the same page and help keep your company’s content consistent.
Concepts discussed:
- Define Your Audience
- Start with Something
- Supplement It
- Voice and Tone
- Outline Content Types and Include Examples
- Keep it Alive
- Teach and Train
The full story: The Elements of a Style Guide | UX Magazine.
YouTube Launches Free Audio Library With 150 Royalty-Free Tracks | TechCrunch
YouTube currently offers more than 150,000 audio tracks on its site that video producers can use as background music for their videos. Those tracks, however, can’t be downloaded or remixed, which makes it hard to use them in creative ways. For users who want to do a bit more with their background music, however, YouTube today is expanding this library with a selection of 150 new royalty-tracks. The music in this new YouTube Audio Library can be downloaded, remixed and used for free forever.
via YouTube Launches Free Audio Library With 150 Royalty-Free Tracks | TechCrunch.
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