Tag Archives: marketing

IBM Software Learns Your Personality, Could Tailor Ads Accordingly | MIT Technology Review

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Trying to derive a person’s wants and needs—conscious or otherwise—from online browsing and buying habits has become crucial to companies of all kinds.

Now IBM is taking the idea a step further. It is testing technology that guesses at people’s core psychological traits by analyzing what they post on Twitter, with the goal of offering personalized customer service or better-targeted promotional messages.

Read more: IBM Software Learns Your Personality, Could Tailor Ads Accordingly | MIT Technology Review.

IBM Personality Analysis

 

History of #Hashtags [Infographic] | Offerpop

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In just 6 years hashtags have evolved from a simple symbol to one of today’s most valuable marketing tools.

And it doesn’t stop there. Hashtags have integrated the lives of every day people, every day. From a student’s Instagram pic to a CMO’s tweets, the use of hashtags have accelerated into mass popularity.

In this infographic, we’ve compiled some key moments of the hashtag’s lifetime to get a better idea of how this common sign turned into a global icon.

For marketers, the hashtag’s short, but rich history proves its ability to attract attention and build conversations around your message.

via History of #Hashtags | Offerpop.

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History of Hashtags

30 Marketing Statistics You Shouldn’t Miss [Infographic] | Marketing Technology Blog

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Optimind has put together this snapshot of 30 digital marketing statistics to keep in mind with your online marketing and ecommerce presence.

30 Digital Marketing Stats

via 30 Marketing Statistics You Shouldn’t Miss [Infographic] | Marketing Technology Blog

How to Plant Ideas in Someone’s Mind | LifeHacker

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If you’ve ever been convinced by a salesperson that you truly wanted a product, done something too instinctively, or made choices that seemed entirely out of character, then you’ve had an idea planted in your mind. Here’s how it’s done.

Three ideas suggested:

  • Reverse Psychology Actually Works
  • Never Talk About the Idea — Talk Around It
  • Undersell

Read: How to Plant Ideas in Someone’s Mind | LifeHacker.

The Breaking Bad Guide to Storytelling [Infographic] | Kapost Content Marketeer

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“The Breaking Bad Guide to Storytelling” delves into the techniques and twists employed by the writers, producers and staff to keep the audience tuning in every week…or binge watching on Netflix. From Gilligan’s dedication to his pre-planned narrative arc to his adaptability to audience demands, we listened closely to the words of the creators themselves and compiled the key lessons every marketer should note.

via The Breaking Bad Guide to Storytelling [Infographic] | Kapost Content Marketeer.

breaking_bad_infographic.jpgBrought to you by Kapost

The Social Media Marketing Book | Dan Zarrella

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How to Promote Your Webinar | Duct Tape Marketing

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When it comes to content marketing, nothing is better than a good webinar. You can educate, inform, engage and convert your target market – all at once. Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects.

But creating webinars is just one part of the equation. Promoting them is equally important too to maximize so here is a comprehensive 10-step roadmap for you to effectively promote your webinars.

Read: How to Promote Your Webinar  | Duct Tape Marketing

A Guide to Content Curation: How Social Media Changed the Game | Market

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Content curation is a critical aspect of an organization’s social media and content marketing strategies. Used correctly, it has the power to inspire, influence, and impact the way your customers are making purchase decisions. Watch Ashley Brookes, Senior Brand and Content Manager at Hootsuite as she shares real-world tips on how to curate content to ensure social success, plus best practices, metrics, and scalability for social content.

The Future Of Storytelling Is About To Get Wild | ReadWrite

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Many of us go about our lives constantly surrounded by screens, immersed in various “stories”: movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we’re creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers.

In other words, while the fundamentals of good storytelling remain the same, technology is changing how stories can be told. But what does that mean exactly?

Since last year, Latitude, a strategic insights consultancy, has been conducting an ongoing Future of Storytelling initiative to understand what audiences want for the long haul. Below are eight predictions for the future of storytelling based on what we found. (More information about Latitude’s multi-phase research project is available here.)

  1. Stories Come Out Of The Screen, Into The Physical World
  2. Characters Will Become Connections
  3. Stories Will Unfold From Different Vantage Points
  4. Stories Will Be Told 24/7
  5. Storytelling Goes Bottom-Up
  6. Stories Will Make The World A Better Place
  7. Videos Will Offer One-Click Storefronts
  8. Passive Or Active Experience—It’ll Be Your Choice

Read: The Future Of Storytelling Is About To Get Wild | ReadWrite.

Latitude - Characters Will Become Connections

10 Great Library Marketing Videos | Mosio for Libraries

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Librarians are known for their creativity and love of technology. And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries. [Here] are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks.

My favourite, the UMD “Gangnam Style” parody.

See them all: 10 Great Library Marketing Videos | Mosio for Libraries – Virtual Reference Software