Tag Archives: guides

How to Promote Your Webinar | Duct Tape Marketing

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When it comes to content marketing, nothing is better than a good webinar. You can educate, inform, engage and convert your target market – all at once. Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects.

But creating webinars is just one part of the equation. Promoting them is equally important too to maximize so here is a comprehensive 10-step roadmap for you to effectively promote your webinars.

Read: How to Promote Your Webinar  | Duct Tape Marketing

11 Weird Internet Sites, Encyclopedic Site for Game Consoles, 17 Design Inspiration Sites, Newbie YouTube Guide, Pinterest Ads

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Gizmodo spotlights 11 of the Weirdest Sites on the Internet, submitted by followers.

This Encyclopedic Site Contains 41 Years of Video Game Console Design | Kotaku. The Wikipedia contributor behind the site, Evan Amos, wants to establish a free, online museum based on his collection.

Developers suggest 17 Sites for Web Design Inspiration | Mashable.

New to YouTube? Take a look at The Beginner’s Guide to YouTube | Mashable.

Here’s What a Pinterest Ad Looks Like | AllThingsD

The Beginner’s Guide to the Hashtag | Mashable

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If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them. Plus, they can be a lot of fun.

via The Beginner’s Guide to the Hashtag | Mashable

How to Find Creative Commons Video Assets | Mashable

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Creating a YouTube video is a breeze now that nearly every computer has built-in video editing software. But integrating images, music or other media into a video can be tricky. If you use copyrighted songs or pictures, your video may be removed, and YouTube may even suspend your account.

Advice for finding CC images, video clips, music, texts and fonts and other assorted media.

Read: How to Find Creative Commons Video Assets | Mashable.

The Ultimate Who-To-Follow Guide for Tweeting Librarians, Info Pros, and Educators | Ellyssa Kroski – OEDB.org

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Wondering about who you should be following on Twitter to keep up with the steady stream of updates in Libraryland?  Well, here’s a list of lists!  This quick guide will give you 30 great lists of librarians, instructors, and information professionals that you’ll want to follow on Twitter as well as tweeting authors’ accounts and people and publications to follow to gain tech insights.  Check out each of these and start subscribing!!

See the list: The Ultimate Who-To-Follow Guide for Tweeting Librarians, Info Pros, and Educators | Ellyssa Kroski – OEDB.org.

This really is the ultimate guide to LIS professionals on Twitter! I would add to the other categories:

Book Lovers

  • Shelf Awareness @ShelfAwareness
  • The Bookseller @thebookseller
  • Huffington Post Books  @HuffPostBooks
  • Publishers Weekly @PublishersWkly
  • Book Riot ‏ @BookRiot

News & Technology

  • The Modern MLIS @themodernmlis
  • MIT Tech Review @techreview
  • Buzz Feed @BuzzFeed
  • TEDTalks Updates @tedtalks
  • PCMag @PCMag
  • Flavorwire ‏ @flavorwire
  • TIME Techland ‏ @Techland
  • Gizmodo ‏ @Gizmodo
  • Harvard Biz Review ‏@HarvardBiz
  • Fast Company @FastCompany

The Elements of a Style Guide | UX Magazine

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If your company publishes content, you probably need a style guide. It might sound like a huge undertaking, but style guides don’t have to be exhaustive. In fact, the exhaustive ones are usually counterproductive because nobody bothers reading them.

Style guides don’t magically turn people into good writers, but they do get everyone on the same page and help keep your company’s content consistent.

Concepts discussed:

  • Define Your Audience
  • Start with Something
  • Supplement It
  • Voice and Tone
  • Outline Content Types and Include Examples
  • Keep it Alive
  • Teach and Train

The full story: The Elements of a Style Guide | UX Magazine.

Job Hunters’ Web Guide Guide | Hiring Librarians

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We’ve been featuring different websites for LIS job hunters for about six months now, and I thought it was time to share our list. 

So, in alphabetical order, here are the websites we’ve featured since starting with INALJ on December 6, 2012.

See the list of links: Job Hunters’ Web Guide Guide | Hiring Librarians.

What APIs Are And Why They’re Important | ReadWrite

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If you work with APIs, you already know why they’re important. But the rest of you may well be wondering: What are APIs, and why do we care so much about them?

Read: What APIs Are And Why They’re Important | ReadWrite.

Surviving the All-Day Interview | Hack Library School

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A sizable number of library students graduated in May or over the summer, and many of us were then faced with the prospect of finding that perfect job. Hack Library School has tackled other sides of this topic before, with Madeline’s post on the quick-turn after graduation, and Joanna’s post on eResumes, among others. I wanted to add my perspective after landing a number of all-day on-campus interviews for other jobs and collecting advice from many friends and colleagues I greatly respect. In true librarian fashion, I’ve synthesized their advice and built my own list.

via Surviving the All-Day Interview | Hack Library School.

Ten (10) portals & 7.77 million views on HLWIKI | The Search Principle

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Ten (10) portals & 7.77 million views on HLWIKI | The Search Principle

I have used HLWIKI a number of times throughout my MLIS program. I found the resource extremely useful in researching emerging technologies librarianship, competencies, social media and information technology, sources for health information and other topics. Highly recommend.

hlwiki